Company Description
Trade W is a leading multi-asset trading platform with over seven years of industry experience, providing global users with secure, convenient, and efficient access to the financial markets. We offer CFD trading across a wide range of asset classes — including forex, cryptocurrencies, stocks, indices, metals, and commodities — through our intuitive app and web platform.
Launched in 2018 as the flagship brand of Tradewill Global LLC, Trade W was built on a customer-first philosophy and a vision to make trading success more accessible. Today, we continue to grow as a trusted platform, committed to empowering traders worldwide with equal opportunities for success.
Location: Kuala Lumpur | Work Type: Onsite
Job Summary
We are expanding our Influencer Marketing Specialist unction and are seeking a driven, commercially minded professional to build and scale high-impact influencer partnerships across multiple digital platforms.
This role focuses on identifying growth opportunities, developing long-term influencer collaborations, and driving measurable business outcomes through performance-based campaigns. You will work closely with cross-functional teams to turn partnerships into sustainable revenue channels.
Key Responsibilities
1. Influencer & Partner Business Development
- Identify, recruit, and onboard influencers, KOLs, and content creators (nano to macro) across TikTok, Instagram, YouTube, and emerging platforms.
- Develop and manage long-term influencer partnerships focused on user acquisition, engagement, and revenue growth.
- Negotiate commercial terms, commission structures, and collaboration agreements.
- Build and maintain strong relationships with creators, agencies, and affiliate partners.
2. Campaign Planning & Execution
- Plan and execute influencer campaigns aligned with business objectives and market strategies.
- Prepare campaign briefs, content requirements, and performance expectations.
- Coordinate content publishing timelines and ensure campaign delivery meets agreed KPIs.
3. Performance Tracking & Optimization
- Monitor campaign performance including traffic, registrations, conversions, and ROI.
- Analyze results and optimize campaigns by reallocating resources to high-performing partners.
- Maintain structured reporting dashboards and insights for continuous improvement.
- Stay informed on market trends, platform updates, and competitor activity within Indonesia.
4. Cross-Team Collaboration
- Work closely with branding, creative, and performance marketing teams to amplify influencer content.
- Align influencer initiatives with broader regional and global growth strategies.
Requirements
- 2–5 years of experience in influencer marketing, KOL partnerships, affiliate marketing, or business development.
- Strong understanding of the influencer ecosystem and social media platforms.
- Proven negotiation and relationship-building skills.
- Results-driven mindset with strong analytical and execution capabilities.
- Excellent communication skills in English; Mandarin is a plus.
- Bonus: Experience in fintech, trading platforms, or performance-based marketing models.
What We Offer
- Competitive salary with monthly incentives and performance-based rewards.
- Exposure to regional and global markets within a fast-growing fintech company.
- A collaborative, agile, and high-energy remote working environment.
- Continuous learning and professional development opportunities.
Join Us
If you are passionate about building influencer partnerships that deliver real business impact and scalable growth, we'd love to hear from you.
Apply now and be part of our growth journey.
