Job Description
Responsibilities
About the team
The Integrated Marketing Campaigns Team oversee owns and drives end-to-end country-level campaigns that accelerate GMV growth, merchant success, and user engagement.
Key Responsibilities
- Develop and execute integrated performance marketing and media strategies to drive customer acquisition, conversion, retention, and lifetime value across online and offline channels.
- Plan, manage, and optimize full-funnel media investments across digital platforms and offline channels (TV, radio, DOOH, OOH, and on-ground activations).
- Lead media planning and buying, including budget allocation, channel mix optimization, audience targeting, and flighting strategies to maximize ROI and reach.
- Work closely with internal stakeholders and external media agencies to develop media plans, negotiate placements, and ensure efficient execution aligned with campaign objectives and KPIs.
- Monitor, analyze, and report on campaign performance across all channels, translating data into actionable insights and optimization strategies.
- Drive test-and-learn agendas, including A/B testing across creatives, formats, channels, and audience segments to continuously improve performance outcomes.
- Collaborate cross-functionally with content, creative, CRM, and analytics teams to ensure cohesive messaging and seamless campaign execution across touchpoints.
- Track and evaluate cross-channel attribution, incrementality, and media effectiveness to inform future investment decisions.
- Stay abreast of industry trends, emerging technologies, and evolving media consumption behaviors to continuously innovate and maintain a competitive edge.
Qualifications
Minimum Qualifications
- Minimum Bachelor's Degree or above with 3+ years of experience in Internet companies, brand companies, or agencies. Experience in performance marketing, media planning, or integrated media roles
- Excellent marketing planning and digital media skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution
- Familiar with different online marketing channels and is aware of interactive products, open to explore and accept new things, have a wide range of interests, and are sensitive to marketing hotspot
- Strong analytical mindset with proficiency in tools like Google Analytics, Ads Manager, ad platforms, marketing automation tools or similar
- Experience with budget management and forecasting. Proven ability to manage media budgets and deliver ROI/ROAS targets
Preferred Qualifications
- Experience in e-commerce or high-growth digital businesses is a plus
- Experience across offline channel is a plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
