Integrated Media Manager for the (SEAT)

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

About the role

As Integrated Media Manager for the (SEAT) Cluster, you will lead integrated ESOP/PESO media strategy and execution across multiple markets, driving social-first and digital-led growth for Haleon's iconic brands.

Reporting to the SEAT Integrated Media Director, you will partner closely with Local Category Marketing Teams, agency partners and cross-functional stakeholders to translate business priorities into high-impact media plans, optimize performance, and elevate media effectiveness across offline, digital and social channels. This role offers the opportunity to play a key role in accelerating growth for brands including Panadol, Sensodyne, Centrum and Caltrate across the SEAT region.

Role Responsibilities

• Lead integrated media strategy and activation across SEAT markets, embedding ESOP/PESO media thinking into planning and execution.
• Drive social marketing as a core growth lever through social-first strategies across platforms including Meta, TikTok, YouTube and LINE, integrating creators, influencers, community and social commerce where relevant.
• Provide expert cross-channel media leadership, bringing the latest platform, audience, measurement and optimization thinking into media planning and delivery.
• Shape and deliver Connections/Media Plans grounded in business and marketing objectives, enabling integrated activation across offline, digital and social touchpoints.
• Drive media effectiveness through learning agendas, KPI frameworks, test-and-learn initiatives and performance optimization, partnering closely with Consumer & Business Insights teams to quantify business impact.
• Challenge and elevate agency and brand team thinking to deliver more effective and efficient media investments and outcomes across markets.
• Partner closely with Global and Local teams to embed best practice media planning, buying guidelines, standardized reporting and measurement frameworks across the cluster.

Why you

Basic Qualifications:

• 7+ years of experience in media, digital marketing or integrated communications, with strong understanding of both offline and online media ecosystems.
• Proven expertise in media planning and buying, with strong digital and social media foundations across platforms such as Meta, TikTok, YouTube and LINE.
• Demonstrated experience leading social-first and integrated media strategies including paid social, creator/influencer integration, content ecosystems and performance optimization.
• Strong understanding of media market dynamics across Southeast Asia & Taiwan, including audience behaviour, media consumption trends, measurement and investment optimization.
• Experience gained within media agencies, digital agencies, advertiser media teams, media companies or media research organizations, ideally within healthcare, consumer healthcare or FMCG/CPG environments.

Preferred Qualifications:

• Strategic mindset with the ability to navigate ambiguity, influence stakeholders and drive aligned business outcomes across multiple markets and cultures.
• Strong communication and stakeholder management skills with the ability to translate complex media performance into actionable business insights.
• Working knowledge of programmatic media, AdTech ecosystems and digital measurement frameworks across major social and video platforms.
• Ability to balance multiple priorities in a fast-paced, matrixed regional environment.
• Mandarin language capability would be an added advantage

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.