Define your future at Hong Leong Bank
Key Responsibilities
- Market Research & Segmentation: Learn and apply fundamental market research principles, including qualitative and quantitative methodologies. Gain experience in understanding and utilizing customer segmentation models, and explore the role of AI in segmentation activation.
- Research Methodology: Assist in setting up primary research methodologies, developing discussion guides/questionnaires, and determining sample sizes. This includes hands-on experience in programming and launching mock surveys.
- Data Analysis & Reporting: Participate in data processing and analysis for primary research, learning skills such as cross-tabulation and coding. Contribute to the development of research reports, including data visualization and presentation of findings.
- Learning Activation: Apply knowledge gained from earlier weeks of the internship to execute 1-2 research projects with guidance. This involves preparing and presenting research findings.
- Research Skills: Develop a strong understanding of both primary and secondary research. This includes conducting desktop research and learning how to leverage AI tools for efficient research processes.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
