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Job Description
Job Scope & Description
This internship provides comprehensive exposure to the F&B industry. The successful candidate will join the team to learn and contribute in the following key areas:
New Product Development: Help manage the full lifecycle of new products, from brainstorming initial concepts to commercial launch across our airline menus, B2B channels, and Santan Cafes.
Market Analysis & Planning: Support strategic planning by analyzing sales data, market trends, and customer feedback to help schedule and prioritize the product development calendar.
Quality Assurance & Testing: Participate in hands-on product tasting and testing sessions (both on the ground and on flights). Conduct regular evaluations of existing product lines to ensure consistency and high-quality standards.
Cross-Functional Project Coordination: Act as a key liaison between the Product Innovation team and other departments (such as Marketing, Operations, and Procurement) to finalize products.
Product Launch Preparation: Coordinate essential launch elements, including professional food photoshoots, developing compelling menu descriptions, and preparing training materials for operational teams (like Flight Attendants) on new products.
Performance Tracking: Organize and execute product trial events, meticulously document customer feedback, and assist in reviewing post-launch sales performance metrics.
Regulatory Compliance: Support the Quality Assurance (QA) team in establishing and documenting food safety and quality specifications to ensure all products comply with health and regulatory requirements.
Preferred Qualifications
Education & Experience - Currently pursuing or recently completed a Bachelor's degree in Culinary Arts, Hospitality Management, Food Science/Technology, or Business/Marketing with a focus on CPG (Consumer Packaged Goods) or F&B (Food & Beverage).
Availability for an internship period of six (6) months or longer.
Capital A Berhad, operating as AirAsia is a Malaysian multinational low-cost airline headquartered near Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. AirAsia operates scheduled domestic and international flights to more than 165 destinations spanning 25 countries
Job ID: 129452301