Position Overview
The
Junior Digital Marketing Executive plays a key role in supporting the company's digital marketing initiatives across social media, paid advertising, and CRM channels. This role focuses on executing impactful digital campaigns, optimizing performance through data-driven insights, and maintaining consistent brand presence across multiple platforms. The ideal candidate is creative, analytical, and detail-oriented, with a passion for social media trends and digital marketing innovation.
Key Responsibilities
Social Media & Content Management
- Assist in planning, executing, and managing content across Facebook, Instagram, TikTok, Xiaohongshu, and other relevant platforms.
- Curate and publish engaging, on-brand content that aligns with campaign goals and brand messaging.
- Monitor and report on social media performance, and optimize content strategies for improved results.
Digital Advertising
- Support the setup, execution, and optimization of paid campaigns on Meta Ads and Google Ads.
- Track and analyze campaign performance to ensure ROI and alignment with marketing objectives.
- Assist in preparing performance summaries and recommending optimization strategies.
Performance Tracking & Reporting
- Compile and analyze monthly reports covering social media, website traffic, and ad campaign performance.
- Identify key insights and trends to guide future campaign improvements.
EDM, WhatsApp Marketing & Website Management
- Assist in the planning and execution of EDM and WhatsApp marketing campaigns.
- Manage audience data for targeting, personalization, and engagement improvement.
- Support website updates and track user behavior using Google Analytics and other tracking tools.
Brand & Strategy Support
- Support brand positioning initiatives to strengthen overall market presence.
- Ensure consistent messaging and visual identity across digital channels.
Client Engagement
- Respond professionally to customer inquiries across social media and WhatsApp.
- Maintain a timely, accurate, and customer-focused communication approach.
Qualifications & Experience
- Diploma or Bachelor's Degree in Marketing, Communications, Business, or related field.
- 23 years of hands-on experience in digital marketing, social media management, or paid advertising.
- Strong understanding of social platforms such as Facebook, Instagram, TikTok, Xiaohongshu, and emerging digital channels.
- Basic knowledge of Meta Ads, Google Ads, SEO, SEM, and website management.
- Experience with EDM, WhatsApp marketing, and CRM tools (including data management and performance analysis).
- Proficiency in analytics tools such as Google Analytics and Meta Business Suite, and other relevant platforms.
- Strong analytical skills with the ability to interpret data into actionable insights.
- Creative, detail-oriented, and results-driven, with excellent time management and communication skills.
