Position Summary
The Key Account Executive (Pharmacy Chain) is responsible for executing sales and marketing plans within assigned accounts in the pharmacy channel, ensuring alignment with company sales policies and business objectives. This role works closely with a team of Product Consultants and Merchandisers to drive product availability, visibility, and sell-through, while strengthening relationships with key pharmacy partners. The position focuses on delivering sales targets, supporting trade execution, and implementing effective in-store initiatives to grow brand presence and market share within the assigned geography and customer accounts.
Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)
You will play an important role to:
1) Sales Plan Execution
- Visit existing customers and prospects by following assigned route plan and outlet call procedures.
- Respond to customers enquiries.
- Execute promotional plans and products listing.
- Sell in assigned promotions and propose customize promotional activities.
- Prepare strong selling stories based on inputs from Marketing, Category Marketing and Key Account team to influence business improvements with all customers.
- Monitor and report on post execution to ensure objectives are met.
2) Customer Relationship Building
- Maintain and retain long-term customer relationships with established customers.
- Interact in a timely and satisfactory manner with all customers.
3) Merchandising.
- Maximize merchandising and shelf presence, securing secondary display as required and ensure planograms are adhered with the right stock weights.
- Support all merchandising efforts by identification of display location, liaison with product consultants and merchandisers and help with blocks display or merchandising efforts.
4) Collection
- Ensure collection and ageing are up to date for the assigned accounts.
5) Product & Market Knowledge
- Apply detailed product knowledge and thorough knowledge of customers business and processes.
- Build market knowledge continuously and refer sales leads, customer feedback and information on competitor activity to the company.
To be successful in this role, you will need to have:
- Bachelor's degree in Sales, Marketing, Business Management, Customer Relationship Management, Communications, Business Administration, or any other related field. The equivalent of this in working experience is also acceptable for this position.
- At least 2 years experience in Sales & Marketing roles in the Pharmacy channel.
- At least 2 years working exposure in the FMCG industry.
