Job description:
Job Summary
Plan and achieve annual account plan on sales, profit and market share for the designated key accounts.
To effectively manage the efficiency of trade spent and channel profitability to be aligned with company strategy and objectives.
Job Responsibilities
Commercial Deliverables
- Achieve sales target and profit objectives of designated key account
- Monitor sales achievements relative to objectives and initiate programs/activities to ensure sales targets are achieved
- Ensure high accuracy of monthly sales forecast and ensure sufficient stocks with healthy shelf life
- Negotiate with buyer on promo cost and margin and plan to achieve account profitability
- Manage and optimize trade fund and achieve planned trade spend KPIs
- Identify and pursue opportunities for extending distribution and increasing sales through promotional activities with designated retailers/outlets
- Have a good and sound knowledge on the Category Marketing by channel and able to articulate the understanding into commercial strategy to drive the Pharmacy channel.
- Have experience in handling external data management AC Nielsen, Kantar, Shopper insights
Customer Programs
Develop and execute annual business plan, strategies, and promotional activities
Conduct regular business review with designated accounts and yearly Joint Business Planning
Develop and maintain good customer service and mutually benefiting relationships with existing retailers
Commercial Works/ Executions, Others
- Analyze and appraise the effectiveness of promotional activities, trade spent/investment and results. Aim to achieve planned ROI/Promotional
- Coordinate the execution of exclusive promotion, display set up and roadshow between commercial marketing, operations team merchandising team and store
- Coordinate between customer and distributor on ordering and delivery supply chain department
- Review operations efficiency on a monthly basis through sales performance, in store visibility and stock availability in store with Merchandising team
- Negotiate on category development project works with customer
Key account: Watson
Your Team
Reporting to: Head of Group Key Account Manager
Peers: 3 x Key Account Managers in designated Pharmacy Account
Skills and Experience
1. Knowledge
- Business Graduate
- Technical/Work-based Skills
- At least 3-5 years in Sales management in the fast-moving consumer goods industry
2. General Skills/Attributes
- Strong ability to set clear measurable objectives, delegate responsibilities, assess, recognize and reward performance
- Strong leadership with excellent influencing, communication and presentation skills
3. Experience
- Experience of managing Pharmacy Channel in the fast-moving consumer goods industry
4. Qualifications
- Proven Sales track record
EducationBachelors in Business Administration or Commercial
We offer:
-Learning curve in growing FMCG company
-Dynamic team and culture
