Key Account Sales Manager

Role Overview

The Key Account Manager will be responsible for managing and growing a major strategic retail account while driving W&L Asia's customer expansion through new account acquisition and product listings.

This role suits a commercially driven individual who enjoys building businesses and relationships. Beyond managing existing accounts, the KAM will play an active role in identifying new opportunities, developing retailer partnerships and expanding the distribution footprint of W&L Asia's brands.

Key Responsibilities

Strategic Account Management

• Manage and grow assigned key retail account(s), including sales performance, listings, promotions and account development.

• Build strong relationships with buyers, category managers and key retailer stakeholders.

• Develop account plans and commercial proposals that support both retailer objectives and W&L Asia's growth ambitions.

• Monitor account performance and identify opportunities to improve sales, distribution, assortment and promotional effectiveness.

• Partner with Marketing, Supply Chain, Finance and other internal teams to ensure strong execution across launches, promotions and ongoing account requirements.

New Business & Customer Expansion

• Identify and develop new retail, pharmacy and distribution opportunities for W&L Asia.

• Build relationships with prospective customers and present relevant brand, product and commercial opportunities.

• Lead new account and product listing discussions from initial engagement through to commercial agreement and launch.

• Develop a sustainable pipeline of potential customers and growth opportunities. Commercial Development

• Identify opportunities to expand distribution, assortment, visibility and overall account value.

• Understand retailer strategies, shopper needs and category dynamics to develop relevant commercial proposals.

• Negotiate listings, promotions and trading terms within agreed commercial parameters.

• Use sales and market insights to recommend actions that strengthen account performance and future growth.

What We Are Looking For

• 3–5 years of experience in Key Account Management, preferably within FMCG, healthcare, personal care, pharmacy or consumer products.

• Experience working with major retail or pharmacy chains is an advantage.

• Strong relationship-building and stakeholder management capabilities.

• Experience securing new listings, developing new customers or growing accounts is highly valued.

• Commercially astute with good negotiation, analytical and presentation skills.

• Proactive and comfortable taking initiative in identifying and developing business opportunities.

• Able to work independently, manage priorities and take ownership of business outcomes.

• Resilient and adaptable, with the ability to build opportunities over longer retailer decision cycles.

What Success Looks Like

The successful candidate will strengthen W&L Asia's relationship and performance with its key retail partners while expanding the company's customer base and distribution footprint. Success will be reflected in sustainable account growth, stronger retailer partnerships, successful new listings and the development of new customers and business opportunities.