About The Role:
Be part of our IOI Mall Kulai's team as a Leasing & Marketing Manager, driving the mall's tenant mix and retail experience. You'll support lease negotiations, manage tenant relationships and coordinate with internal teams to ensure smooth tenancy operations.
Key Responsibilities:
1.Leasing Management
- Develop and implement leasing strategies to achieve the mall's occupancy and revenue targets.
- Source, negotiate, and secure suitable tenants to maintain a strong tenant mix.
- Manage the full leasing process, including prospecting, lease negotiations, renewals, and tenancy documentation.
- Build and maintain good relationships with existing and prospective tenants.
- Monitor lease expiry dates and plan renewal or replacement strategies.
- Conduct market research and competitor analysis to identify new leasing opportunities.
- Coordinate with tenants to ensure smooth fit-out, handover, and store opening.
2.Marketing & Promotions
- Plan and execute marketing campaigns, promotional events, and festive activities to increase mall traffic and sales.
- Oversee advertising and promotional activities across digital, social media, print, and other marketing channels.
- Organize exhibitions, roadshows, and community events to enhance the mall's visibility.
- Monitor the effectiveness of marketing campaigns and prepare post-event reports.
- Work with media, agencies, sponsors, and business partners to support marketing activities.
3.Tenant Relations
- Build strong working relationships with tenants and provide timely support.
- Work closely with tenants on joint marketing campaigns and promotional activities.
- Assist tenants in driving sales through collaborative marketing initiatives.
4.Budget & Financial Management
- Prepare and manage the department's annual budget.
- Monitor leasing revenue and marketing expenses to ensure cost-effective operations.
- Track the performance and return on investment (ROI) of marketing activities.
5.Team Leadership
- Lead, guide, and develop the Leasing and Marketing team.
- Monitor team performance and ensure departmental goals are achieved.
- Foster teamwork and a positive working environment.
6.Reporting & Compliance
- Prepare regular reports on leasing performance, occupancy, marketing activities, and campaign results.
- Ensure all leasing and marketing activities comply with company policies and procedures.
- Perform any other duties assigned by Management from time to time.
Requirement:
- Bachelor's Degree in Marketing, Business Administration, Real Estate, or a related field.
- Minimum 5–8 years of working experience in shopping mall leasing, marketing or retail with at least 2–3 years in a managerial role.
- Strong knowledge of shopping mall operations, leasing, tenant management, and marketing.
- Experience in planning and executing marketing campaigns, events, and promotional activities.
