Lifecycle Marketing Specialist

About the Role

We are looking for a Lifecycle Marketing Specialist to drive customer engagement and long-term growth across the entire customer lifecycle. You will own CRM initiatives, customer journey optimization, lifecycle campaigns, and retention strategies that improve customer lifetime value across multiple international markets.

As part of a fast-growing AI-powered beauty e-commerce company, you will collaborate closely with Marketing, Design, BI, Engineering, and AI teams to create personalized customer experiences through data-driven lifecycle marketing.

Responsibilities:

Lifecycle Marketing Strategy

• Develop and execute lifecycle marketing strategies across the entire customer journey, from onboarding to retention, reactivation, and loyalty.
• Identify opportunities to improve customer engagement, customer lifetime value (LTV), and overall lifecycle performance.
• Continuously optimize customer journeys based on customer behavior and business objectives.

CRM & Marketing Automation

• Plan, execute, and optimize CRM campaigns across Email, SMS, Push Notifications, WhatsApp, In-App Messaging, and other communication channels.
• Build and maintain automated customer journeys using CRM and marketing automation platforms.
• Ensure campaigns are personalized, timely, and aligned with customer lifecycle stages.

Customer Segmentation & Personalization

• Develop customer segmentation strategies using behavioral, transactional, and demographic data.
• Deliver personalized messaging and offers to improve engagement and conversion.
• Work closely with BI and Product teams to continuously refine audience segmentation.

Performance Analysis & Optimization

• Monitor and analyze lifecycle marketing performance using key business metrics.
• Conduct A/B testing to optimize messaging, timing, creative, and customer journeys.
• Translate customer insights into actionable recommendations that improve retention and revenue.

Cross-functional Collaboration

• Partner with Marketing, Design, Engineering, BI, and AI teams to launch lifecycle initiatives and improve customer experience.
• Collaborate on new customer engagement features, personalization initiatives, and AI-driven marketing opportunities.
• Support strategic projects that enhance customer retention across multiple international markets.

Qualifications:

• Minimum 3 years of experience in Lifecycle Marketing, CRM, Retention Marketing, Growth Marketing, or Customer Engagement.
• Experience managing CRM campaigns and lifecycle marketing programs within an e-commerce, D2C, consumer technology, or beauty company.
• Strong understanding of customer lifecycle management, retention strategies, customer segmentation, and personalization.
• Hands-on experience with CRM or marketing automation platforms such as Klaviyo, Braze, HubSpot, Salesforce Marketing Cloud, Iterable, MoEngage, CleverTap, or similar tools.
• Strong analytical skills with the ability to interpret campaign performance and customer behavior using data.
• Experience conducting A/B testing and continuously optimizing lifecycle campaigns based on performance metrics.
• Familiarity with customer analytics platforms such as Google Analytics, Mixpanel, Amplitude, Looker Studio, or similar tools.
• Comfortable working with AI-powered tools to improve productivity, campaign execution, content generation, customer segmentation, and workflow automation.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced startup environment.
• Strong collaboration skills and the ability to work effectively across Marketing, Product, Engineering, BI, and AI teams.
• Excellent written and verbal communication skills in English, with the ability to collaborate confidently in an international and cross-functional environment.
• Self-motivated, proactive, highly organized, and comfortable taking ownership with minimal supervision.

What You Will Gain by Working at SkinSeoul:

• Be at the forefront of a company pioneering and disrupting the ecommerce and skincare industry with advanced AI technology
• Be part of the growth story and boost your career by joining an ambitious and fast growing company
• Thrive in a dynamic environment and challenge yourself to solve unique business problems
• Work in an international work environment with a flat organization

About SkinSeoul:

At SkinSeoul we stand at the unique intersection of AI, e-commerce, and beauty. We are disrupting the B2C e-commerce market in skincare and our vision is to be become the #1 skincare company globally. Also, we are expanding into the B2B segment, with a strategic focus on brand partnerships to create long-term, mutually beneficial collaborations.

Starting with K-Beauty, we have leveraged advanced AI technology to launch the world's largest Korean skincare store, with products at affordable prices, and a leading customer experience. SkinSeoul is an equal opportunity employer committed to fostering an inclusive, innovative, and learning environment with the best employees. We provide equal employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, as required by applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.