1. Live Stream Planning & Execution
- Plan and manage the daily, weekly, and monthly live streaming schedule.
- Coordinate with hosts, marketing, and operations teams to ensure smooth live sessions.
- Ensure all products, pricing, vouchers, and promotional mechanics are prepared before each live.
2. Live Performance Management
- Monitor live performance, including GMV, viewers, engagement, conversion rate, and average order value.
- Analyze live data and identify opportunities to improve sales and audience retention.
- Prepare regular performance reports with actionable recommendations.
3. Campaign & Promotion Management
- Plan and execute platform campaigns (TikTok, Shopee, Lazada).
- Create attractive live-exclusive promotions, vouchers, bundles, and flash deals.
- Ensure campaign setups are accurate and completed on time.
4. Team Leadership
- Supervise and guide junior live operators.
- Train new team members on SOPs and best practices.
- Ensure the team follows operational standards and achieves KPIs.
5. Cross-Department Coordination
- Work closely with marketing, warehouse, customer service, and product teams.
- Coordinate inventory availability before live sessions.
- Resolve operational issues quickly during live events.
6. SOP & Process Improvement
- Develop and improve live operation SOPs.
- Identify workflow inefficiencies and implement improvements.
- Maintain documentation for operational processes.
7. Platform & Trend Analysis
- Stay updated on platform algorithm changes, campaign opportunities, and live commerce trends.
- Benchmark competitors and recommend new strategies to improve performance.
8. KPI & Target Achievement
- Drive monthly live sales and profitability targets.
- Monitor team KPIs and ensure performance goals are met.
- Propose strategies to improve ROI and operational efficiency.
Key KPIs
- Live GMV/Sales Target
- Live Conversion Rate
- Viewer Engagement
- Average Order Value (AOV)
- Live Session Completion Rate
- Campaign Execution Accuracy
- Team Productivity
- ROI/ROAS of Live Campaigns
- SOP Compliance and Operational Efficiency
Preferred Skills
- Minimum 5 years of experience in e-commerce live operations.
- Experience with TikTok Shop, Shopee Live, or Lazada Live.
- Strong analytical skills and proficiency in Excel/Google Sheets.
- Good communication and leadership abilities.
- Able to work in a fast-paced environment and solve problems quickly.
- Familiar with live commerce tools, dashboards, and campaign management.
