Job Summary
The Live Host is responsible for planning and conducting engaging live streaming sessions across social media and e-commerce platforms to promote products, drive sales, and enhance customer engagement.
Job Description
- Plan, prepare, and deliver engaging live streaming content, including scripts, program flow, and promotional activities.
- Host live streaming sessions professionally across social media and e-commerce platforms while maintaining an energetic and interactive presentation style.
- Showcase products effectively by explaining product features, benefits, and promotions to drive customer interest and sales.
- Engage with viewers in real-time by responding to comments, questions, and feedback to enhance customer experience.
- Monitor live stream performance and audience engagement and provide insights for continuous improvement.
- Develop creative content ideas and sales strategies to increase viewership, engagement, and conversion rates.
- Collaborate with the Marketing and Creative teams to ensure live stream content aligns with brand objectives and campaign goals.
- Stay updated on industry trends, social media developments, and live commerce best practices to keep content fresh and relevant.
- Achieve sales, traffic, and engagement targets while maintaining a positive brand image during live sessions.
- Support the preparation of live streaming materials, product information, and promotional assets before each session.
Requirement
- Diploma or Bachelor's Degree in Marketing, Mass Communication, Business, or a related field.
- Strong communication, presentation, and interpersonal skills.
- Confident and comfortable speaking in front of a camera.
- Creative, energetic, and passionate about content creation and live commerce.
- Ability to engage audiences and build rapport with viewers.
- Familiarity with social media platforms, live streaming tools, and e-commerce platforms is an advantage.
- Good command of English and Bahasa Malaysia; additional languages are an added advantage.
- Willing to work flexible hours, including evenings, weekends, and public holidays when required.
- Prior experience in live hosting, content creation, or sales is an added advantage.
