We're Hiring: Local Store Marketing Manager!
We are seeking a dynamic and results-driven Local Store Marketing Manager to lead our marketing initiatives in Kuala Lumpur. The ideal candidate will have a proven track record in local market strategies, community engagement, and brand promotion to drive store traffic and enhance customer loyalty.
Location: Kuala Lumpur, Malaysia
Work Mode: Work From Office
Role: Local Store Marketing Manager
What You'll Do:Duties and Responsibilities
- Marketing Strategy Development
- Collaborate with cross-functional teams to create comprehensive marketing plans to
achieve business objectives.
- Identify market trends, consumer insights, and competitive intelligence to inform
marketing strategies.
- Create and execute marketing plans that align with the overall brand strategy and
business goals.
- Manage creative development process for relevant campaigns which includes
coordination with in-house designer and external agencies.
- Local Store Marketing (LSM):
- Develop and oversee LSM initiatives to drive traffic to individual Burger King outlets.
- Work closely with Operations team, landlords, franchisees and localized partners to
execute local promotions, events, and community engagement activities.
- Initiate, execute, measure and analyze local store traffic drivers, for example, flyer
distribution, bounceback initiatives and more.
- Drive and support kiosk ordering platform adoption
- Develop and push for upsell strategies and implementation at store level
- Management of store level displays (POS materials) and coordinating rollouts on time
and within budget for all marketing campaigns
- Responsible for customer experience at store level
- Monitoring and managing costs and maximising ROI for all retail investments
- May require outstation travel to local stores for monitoring and understanding of local
audience behavior.
- New Store Expansion:
- Develop and implement marketing strategies for new store openings, including pre-
launch, launch, and post-launch activities.
- Analyze industry trends and identify growth areas for new restaurant openings.
- Coordinate launch events and promotions to drive initial customer traffic and
engagement.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts for new
store locations.
- Monitor and evaluate the success of new store marketing campaigns, making
adjustments as necessary.
- Partnerships and Business Development:
- Build and maintain relationships with local businesses, schools, and community
organizations.
- Develop partnerships to create mutually beneficial marketing opportunities.
- Support the Head of Marketing on new business development ventures e.g. food sales
booth, food truck, catering and more.
Requirements
- Bachelor's degree in marketing, business administration, or a related field; advanced degree or professional certifications are a plus.
- Minimum 3 years experience in retail marketing, preferably in the QSR or F&B industry. Prior team leadership experience is an added advantage.
- Strong analytical abilities and data-driven decision-making.
- Proficiency in local market dynamics and consumer behavior.
- Excellent communication and negotiation skills.
- Ability to work in a fast-paced environment.
- Passion for creativity and innovation.
Ready to make an impact Apply now and let's grow together!
