about the company
Our client is a leading F&B retail chain in the region.
about the job
Reporting to the Regional Manager.
Key responsibilities:
- Loyalty Program Optimisation: Design, enhance, and optimise the Loyalty Program (points, rewards, tiers, app missions) using customer data. Continuously monitor regional performance (activation, redemption, repeat behaviour, points liability).
- Regional Loyalty Operations & Standardisation: Execute end-to-end regional loyalty operations (configuration, validation, QA, troubleshooting). Create a regional loyalty playbook detailing best practices and localisation for country teams, ensuring program accuracy across markets.
- Cross-Functional Collaboration: Collaborate with the CRM team to integrate loyalty initiatives, aiming to boost member activity and revenue per user.
skills and experience requiredd
- Minimum 3 years regional experience in loyalty, CRM, retention, marketing analytics, or performance marketing.
- Expertise in loyalty programs, retention strategies, and CLTV drivers.
- Hands-on experience with CRM/CDP platforms or loyalty tools (e.g., Salesforce, Insider, CleverTap).
- Proficient in analytics (GA4, Mixpanel, Appsflyer) and Microsoft Excel.
- Knowledge of regional consumer behaviour, cultural nuances, regulations, attribution, app events, and membership life cycle.
