Manager, Creative (Copy based)

Hiring Company

AAD Move Travel Sdn. Bhd.

Job Description

Your Role:

We're hunting for a copy creative who speaks fluent internet. You're a linguistic chameleon: digitally native, commercially sharp, and obsessed with impact over rigid grammar. If you need 2 days or an explanation for a headline, this isn't for you. You kill jargon, think digital-first, and write for humans who click.

You dissect briefs instantly into short, strong, catchy headlines. You banish corporate jargon, think digital-first, and write for humans. You're a traveler at heart who knows how to make a message stick and click.

Your Mission:

• Do & Guide: Stay fiercely hands-on. Craft hard-hitting campaigns and guide the copywriters to do the same.

• Conversion First: Prioritise ROI-driven copy to deliver maximum performance and growth.

• AI-Powered: Integrate Gen AI tools to supercharge your brainstorming and scale production without losing the human spark.

• Visual Synergy: Partner seamlessly with art directors, designers, and video editors to ensure words and visuals hit as a single powerful combo.

• Think thumb-stop first: Whether it's static or video, you craft high-retention copy and hooks built to win in a split-second digital world.

• Culture Hacker: A social native who translates memes, sounds, and trends into brand-relevant tactics.

Who are you:

• 6+ Years in a fast-paced agency or in-house background.

• Headline Machine: You turn dry data into simple, clickable, human copy.

• Channel Agility: Expertise across App, Web, TikTok, and IG Reels.

• Outstanding Portfolio: Proven tactical promos and emotional storytelling.

• Experience in Travel, Fintech, or Tech Platforms.

• You have a deep, intuitive knowledge of the ASEAN digital and cultural landscape.

• Multilingual, if you can work in Bahasa Malaysia and Mandarin is a plus.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.