Job Purpose
- Achieves marketing and sales operational objectives by developing and implementing marketing strategies, communication & operational activities throughout pre & post launch stages for product/project/campaign in-charge.
Job Responsibilities
- To achieves marketing and sales operational objectives by contributing marketing and sales information insight and recommendations to strategic plans and reviews; preparing and completing action plans; implementing marketing & sales production, productivity, quality and customer-service standards; resolving problems; identifying trends; implementing change.
- Participate actively in developing & implementing efficient and intuitive marketing strategies to achieves product, department & business unit marketing related objective & goals.
- Plan, organize and oversee marketing activities and collaterals execution, i.e OOH, ATL/BTL advertising/communication, campaign, social media platforms, promotional events & roadshows.
- Manage marketing product launch readiness i.e APDL submission, rendering, scale model, sales kit, sales briefing and pre & post launch marketing activities to meet the target and goal set by the company.
- Plan & execute sustenance marketing strategies to market and sell all products targeted for the financial year within the township to meet the profit set by the group
- Improves product marketability and profitability by researching, identifying and capitalizing on market opportunities, improving product package & coordinating for new product development
- Plan and coordinate sales gallery and show unit arrangement for upcoming launches, events & marketing campaigns
- Involve in preparing pricing computations for pricing proposal for various product & campaign offerings
- Identifies marketing opportunity by conducting market research and analysis to evaluate consumer requirement, market trends, brand awareness, and competition ventures
- Coordinate & work closely with marketing agencies & vendors to maintain good relationships to ensure effective and efficient diversified marketing distributions channel implementation (Creative Agency, Media Agency, Media Owner, Printer, Event Organizer etc.)
- Coordinate with Central Marketing in organizing & implementing major marketing campaigns & initiative for each financial year
- Monitor sales performance and progress of campaigns activities using various metrics and submit reports of performance and postmortem for future reference.
- Collaborate with managers in preparing budgets and monitoring expenses
- Work closely with Manager to prepare ad hoc proposal paper, presentation, RFA's for management approval as and when required.
- Ensure proper execution of related administration procedure and paperwork's within the stipulated time frame i.e. RFP, RFA, LOA & Invoices.
Education/ Professional Qualification
- Degree in Business Studies / Marketing / Estate Management/ Accounting or relevant discipline
Professional Experience
- 5-7 years of relevant working experience in Property Industry
