Manager Marketing MYSGKR

A strategic and commercially driven marketing professional responsible for developing and executing integrated marketing plans that strengthen brand preference, drive business growth, and expand market presence across Malaysia, Singapore, and Korea. This role leads end-to-end marketing activations, product innovation and launches, brand portfolio management, and P&L ownership, while collaborating closely with regional teams, industry partners, chefs, and baristas to deliver impactful customer engagement and business results. The ideal candidate combines strong analytical thinking, creativity, stakeholder management, and a results-oriented mindset to accelerate growth and maximize marketing ROI.What We Ask

We are seeking an experienced and strategic marketing professional with a minimum of 6 years in relevant roles, preferably within the food and beverage or FMCG sector. The ideal candidate demonstrates a strong commercial focus combined with analytical and out-of-the-box thinking skills. You should be capable of developing and executing comprehensive marketing plans that align with brand objectives and market trends.

Excellent communication and interpersonal skills are essential, as you will be building effective, results-driven partnerships with both internal teams and external stakeholders such as barista and chef associations, key account customers, and agencies. Collaboration and team orientation are key, as is the ability to deliver measurable outcomes in a dynamic environment.

What We Offer

Join Dutch Lady Milk Industries Berhad within our Asia Business Group and be part of a company committed to excellence, innovation, and growth in the dairy sector. We provide a supportive and inclusive working environment where your expertise in marketing will directly impact our leading dairy brands prominence among food professionals.

You will have the opportunity to lead an ambitious and integrated marketing strategy that blends consumer insights, market trends, and international best practices. Our commitment to professional development means you will be empowered to deliver impactful marketing initiatives, manage exciting new product launches, and collaborate with talented in-house teams and respected industry partners.

We offer a competitive remuneration package reflecting your experience and contributions, along with opportunities for career progression within a reputable and established organisation.

Vacancy Description

• Develop a clear, ambitious, and integrated marketing plan focusing on solid consumer and customer insights, market trends, and best practices from other regions. The target is to maintain and enhance our status as the preferred dairy brands for food professionals, including our key brands Debic and Local Jewel.
• Lead the end-to-end planning and execution of all marketing activations—both online and offline—that drive brand preference and strengthen market presence across multiple channels.
• Take ownership of new product development and launches, ensuring strong portfolio plays in focus categories and sales channels to maximise brand growth and market penetration.
• Oversee the brands profit and loss (P&L) and manage advertising and promotion (A&P) budgets, ensuring strategic investment on key growth drivers and maximising return on marketing investment.
• Collaborate closely with regional channel and category marketing teams to align country-level strategies with broader brand direction and priorities, fostering cohesion across markets.
• Lead and mentor in-house baristas and chefs to develop compelling content, recipes, and demonstrations that engage food professionals and support brand activation.
• Work with external partners such as chef and barista associations, external agencies, and key account customers to build strategic partnerships and synergies that amplify marketing impact.

This role offers a unique chance to influence the dairy industry's marketing landscape by combining creativity with commercial insight, supported by a dynamic and professional team culture. If you are passionate about strategic marketing, brand leadership, and driving measurable business results, we welcome your application to join our team.

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.