SCOPE OF ROLE:
Responsible for developing and managing strategic partnerships that strengthen our brand, customer engagement and business growth. The role will identify suitable local and regional partners, develop partnership proposals, negotiate collaborations and manage campaigns/activations from planning through to execution and reporting.
RESPONSIBILITIES:
1. Develop Partnerships
- Identify and approach potential partners across travel, aviation, banking, F&B, lifestyle, retail, tourism and other relevant industries.
- Build and maintain strong relationships with existing and new partners.
- Develop partnership proposals and presentations.
2. Negotiate & Secure Collaborations
- Co-lead and expedite partnership discussions and negotiate mutually beneficial arrangements.
- Secure partner contributions through sponsorship, media value, products, services or promotional/branding support.
- Work with internal teams on agreements, approvals and commercial (media value) terms.
3. Manage Partnership Campaigns
- Develop and execute co-marketing campaigns, promotions and brand activations.
- Coordinate with partners, agencies and internal teams to ensure smooth execution.
- Ensure all activities are aligned with PPG's brand standards.
4. Drive Local & Regional Opportunities
- Develop partnerships with relevant local and premium brands to strengthen our brand presence within local communities.
- Support initiatives such as Proudly Local, Smart Traveller and other marketing programmes.
- Identify opportunities that can be expanded across SEA markets.
5. Measure Results
- Track partnership performance and value delivered.
- Monitor key metrics such as media value, reach, engagement, customer acquisition, Smart Traveller registrations, redemptions and revenue contribution.
- Prepare partnership deck, performance reports and recommendations.
6. Stakeholder Management
- Work closely with Marketing, Sales/Commercial, Business Development, Operations, Loyalty, Finance and other internal teams.
- Act as the key marketing contact for assigned partners.
REQUIREMENTS:
- Bachelor's Degree in Marketing, Business, Communications, Hospitality, Tourism or related field.
- 5–7 years of experience in marketing partnerships, brand partnerships, business development, sponsorships, alliances or account management.
- Experience in hospitality, aviation, travel, tourism, F&B, banking, lifestyle or retail is an advantage.
- Proven experience in developing and managing external partnerships.
- Experience in negotiation, campaign execution, partnership activation, digital marketing and social media activation.
- Strong presentation and communication skills.
- Good project management and organisational skills.
- Comfortable working with budgets, reports and performance data.
- Proficient in PowerPoint and Excel.
- Excellent command of English; additional languages are an advantage.
