Manager - Personal Financial Services (Strategic Partnership, Dealer Management )

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Overview

This management role is crucial for executing the strategic growth of the bank's Auto Loan market share. The Manager will be responsible for developing and executing key strategies to expand the active dealer network and identifying new market opportunities. This position requires strong external representation to build competitive advantages, leadership in developing innovative product marketing programs with key partners, and meticulous execution to ensure all sales objectives are met.

Key Responsibilities and Accountabilities

1. Strategic Partnership and Market Development

• Develop and execute key Auto Loan strategies to grow market share across all segments via the expansion of the active dealer network and identification of market opportunities.

• Represent the Bank in external engagements to seek opportunities and intelligence, creating a competitive edge for Auto Loan products.

• Lead the development of innovative, relevant, and cost-efficient below-the-line product marketing and acquisition programs with key business partners.

2. Program Execution and Stakeholder Management

• Contribute constructively and creatively in the planning and implementation stages of programs and initiatives to drive maximum sales top-of-mind and awareness.

• Work with respective internal and external stakeholders to ensure partnerships and programs are properly executed in a timely manner, adhering to approved promotion strategies, product/sales/marketing communications, and marketing budgets.

• Work closely with the Auto Loan direct sales channel to ensure proper and timely execution of all partnerships, programs, and promotions.

• Support marketing and sales operational objectives by contributing information and recommendations to strategic plans, preparing and completing action plans, and implementing production, productivity, and quality controls.

3. Performance Analysis and Support (Managerial)

• Monitor and analyze pre and post-campaign and sales performance to ensure results are on track.

• When results are off track, identify the problems and issues and recommend solutions to rectify them.

• Support and assist Personal Financial Services (PFS) Auto Loan on any other ad-hoc managerial or Bank-wide initiatives.

Experience/Requirements

• Experience:

  • Minimum five (5) to seven (7) years of progressive experience in the banking or automotive finance industry, specifically focusing on product, partnerships, or business development.

  • Proven track record in developing and executing strategic product acquisition programs or campaigns.

  • Direct experience working with and managing an auto dealer network is highly advantageous.

• Skills and Knowledge:

  • Strong ability to develop and execute below-the-line marketing strategies and manage marketing budgets.

  • Exceptional relationship management, negotiation, and communication skills for engaging with internal and external partners.

  • Demonstrated analytical ability to monitor, analyze, and interpret campaign performance data and propose effective solutions.

  • Must be a proactive team player with strong organizational skills to manage multiple projects simultaneously.