The Manager, Product & Marketing is responsible for overseeing the development, enhancement, and positioning of products to meet market needs and support business growth. This role integrates product lifecycle management with marketing initiatives to ensure effective product delivery, market competitiveness, and customer engagement.
The role plays a key part in driving product development by managing projects from concept to implementation, ensuring timely and successful delivery of new and/or enhanced product initiatives. It involves close coordination with cross-functional teams, as well as leveraging data-driven insights to optimise product offerings and support strategic decision-making.
Key Responsibilities
A. Product Research, Development & Governance
- Lead and manage the end-to-end development and lifecycle management of fund products, including market research, feasibility assessment, stakeholder alignment, and securing approvals from the Investment Committee, Board, and regulators.
- Define and drive product vision, strategy, and road map in collaboration with cross-functional teams, ensuring alignment with customer needs, regulatory requirements, and business objectives.
- Conduct market and competitor analysis to identify trends, gaps, and opportunities for product innovation and differentiation.
- Serve as the subject matter expert on products, providing guidance to internal stakeholders and distribution partners.
- Oversee the preparation and maintenance of product documentation, including prospectuses, fund fact sheets, training materials, user guides, and marketing collaterals.
- Monitor product performance and customer feedback, and drive continuous improvement and optimisation initiatives.
- Lead internal product training to ensure stakeholders are well-informed and aligned on product features, positioning, and value propositions.
- Support client and distributor engagements requiring deep product expertise, particularly during product launches, enhancements, or repositioning initiatives.
B. Product Performance & Lifecycle Management
- Monitor, analyse, and report on product performance, market intelligence, fund flows, and distributor feedback, translating insights into actionable recommendations.
- Identify performance gaps, emerging risks, or misalignment with target market segments, and recommend appropriate corrective actions.
- Drive product lifecycle initiatives, including enhancements, rationalisation, or product exit strategies where necessary.
- Ensure products remain competitive, commercially viable, and compliant with regulatory requirements throughout their lifecycle.
C. Go-to-Market & Product Marketing
- Define and execute go-to-market strategies, including target segmentation, product positioning, and value proposition development.
- Lead product marketing initiatives by guiding the development of sales enablement tools, internal training frameworks, and promotional materials.
- Ensure all marketing and communication materials are accurate, consistent, and aligned with product intent, risk disclosures, and regulatory standards.
- Drive effective product adoption and ensure consistent messaging across all customer and distribution touch points.
D. Client Support Services
- Provide support to retail and online clients by addressing inquiries related to products and resolving issues in a timely manner.
- Offer technical assistance for in-house digital platforms, guiding clients in navigating tools and resolving technical concerns effectively.
E. Administrative & Cross-Functional Coordination
- Maintain well-organised documentation of product initiatives, marketing materials, and project timelines to support efficient execution.
- Prepare regular reports covering market insights, product performance, marketing effectiveness, and client interactions.
- Coordinate cross-functional collaboration across product, marketing, digital, and client servicing teams to ensure alignment and smooth delivery of initiatives.
- Ensure all product-related activities and marketing materials comply with applicable regulatory and industry standards.
Qualification
- Bachelor's degree in Finance, Economics, Investment, Marketing, Business Administration, or a related discipline.
- Proven experience in investment product management, mutual funds, or wealth management within a banking or asset management environment.
- Strong knowledge of mutual funds, capital markets, and a broad range of investment products across different client segments.
- Demonstrated experience in product development, provider/vendor management, and P&L oversight.
- Excellent communication and presentation skills, with the ability to articulate complex financial concepts in a clear and engaging manner.
- Strong analytical and research capabilities, with the ability to translate market insights into actionable strategies.
- Well-organised with the ability to manage multiple priorities and meet deadlines effectively.
- Self-motivated, proactive, and adaptable, with the ability to work both independently and collaboratively within a team environment.
- High attention to detail and a strong commitment to delivering quality and accuracy in all aspects of work.
