Market Research Specialist

Job Summary

We are seeking a highly analytical and detail-oriented Market Research Executive to support the successful execution of market research projects from survey design through insight generation. This role requires a strong mix of project management, research expertise, and storytelling capabilities to transform data into actionable business recommendations.

The ideal candidate will have experience in quantitative and qualitative research, survey programming, stakeholder management, and delivering impactful insights that drive business decisions.

Key Responsibilities

Project Execution & Survey Design

• Manage the end-to-end execution of market research projects, ensuring timely and high-quality delivery.
• Design surveys, develop questionnaires, and program surveys using platforms such as Alchemer.
• Monitor project timelines, milestones, and deliverables to ensure research objectives are achieved.
• Provide operational support for ongoing tracking studies and maintain research consistency.
• Coordinate with internal teams and vendors throughout the research process.

Data Analysis & Storytelling

• Analyze research findings and convert data into meaningful business insights.
• Prepare data tables, code open-ended responses, and create compelling charts and visualizations.
• Develop insightful reports and presentations that effectively communicate key findings and recommendations.
• Connect research outputs with strategic business objectives and opportunities.

Stakeholder & Agency Management

• Manage relationships with third-party research agencies and suppliers to ensure quality project execution.
• Partner with internal stakeholders to understand business questions and research needs.
• Act as a trusted research advisor by providing evidence-based recommendations and market intelligence.

Preferred Qualifications & Skills

• Experience in market research project management and survey design.
• Proficiency in survey programming tools, preferably Alchemer or similar platforms.
• Strong analytical, reporting, and data visualization skills.
• Experience managing external research agencies and vendors.
• Good understanding of quantitative and qualitative research methodologies.
• Excellent communication and stakeholder management skills.
• Strategic thinking ability with a focus on translating insights into business outcomes.
• Proficiency in Microsoft Excel and PowerPoint.