Marketing & Growth Lead

Marketing & Growth Lead

Full-Time | On-site, Kuala Lumpur, Malaysia

About Enternite

Enternite is a technology-driven lifestyle and entertainment platform built at the intersection of nightlife, culture, content, and community.

We are:

• Early-stage
• Fast-moving
• Execution-focused

We do not operate like a traditional corporate brand.

Our approach is straightforward: build, test, iterate, and scale.

We are now looking for a Marketing & Growth Lead someone who can own growth end-to-end, not just manage individual channels such as social media or paid ads.

The Role

This is not a junior role, and it is not a narrow role.

You will operate at a Head of Marketinglevel responsibility, without the politics, layers, or inflated titles often found in large organizations.

You will take ownership of:

• Brand growth
• User acquisition
• Content direction
• Campaign execution
• Partnerships and collaborations

If your experience is limited to only one area (only social, only ads, or only content), this role will not be a fit.

Key Responsibilities1. Growth & Strategy

• Own Enternite's overall growth strategy across both online and offline channels
• Translate business objectives into clear, actionable marketing plans
• Identify, test, and scale effective growth channels
• Think in terms of traction, momentum, and scalability, not vanity metrics

2. Content & Social Ecosystem

• Oversee and shape content strategy across platforms
• (Instagram, TikTok, LinkedIn, Shorts, X, and others)
• Understand hooks, storytelling, narratives, and distribution mechanics
• Be hands-on when required; this is not a delegation-only role
• Ensure the brand voice is sharp, consistent, and culturally relevant

3. Campaigns & Activations

• Plan and execute marketing campaigns, both digital and real-world
• Design launches, promotions, collaborations, and awareness initiatives
• Understand how to convert attention into measurable outcomes
• Coordinate closely with designers, video teams, and external creative partners

4. Partnerships & Collaborations

• Initiate and manage collaborations with:
• Merchants
• Venues
• Creators
• Communities
• Build mutually beneficial partnerships that drive visibility and adoption
• Be comfortable working with people, not just dashboards and reports

5. Performance & Optimization

• Run or oversee paid campaigns (Meta, TikTok, boosts, etc.)
• Analyze performance data beyond surface-level reporting
• Optimize decisions based on results, not opinions
• Balance creative thinking with performance and ROI considerations

Who This Role Is For

You are likely a strong fit if:

• You have 5+ years of relevant experience, or equivalent hands-on startup experience
• You have worked in startups or fast-moving environments
• You are hands-on and execution-oriented, not purely strategic
• You understand and have worked across:
• Content
• Social media
• Campaigns
• Partnerships
• Growth strategy
• You are comfortable with ambiguity and building from zero
• You care about impact and results, not titles
  

Who This Role Is Not For

This role is not suitable if:

• You only do social posting
• You only manage paid advertising
• You require a large team before you can perform
• You prefer rigid structures and fixed job scopes
• You are looking for a safe corporate marketing role
• You are uncomfortable being accountable for outcomes, not just outputs

Working Style & Setup

• Full-time, on-site role in Kuala Lumpur
• Fast-paced environment with high ownership
• Direct collaboration with the founders
• Decisions are made quickly execution matters

Compensation & Growth

• Competitive salary based on capability and impact, not title
• Clear opportunity to grow into a formal Head of Marketing / Growth role
• Real influence over brand direction, strategy, and execution

How to Apply

Please include:

• A brief introduction highlighting what you have built or grown
• Links to relevant work such as:
• Campaigns
• Brands
• Content
• Case studies (any format is acceptable)

Generic CVs without proof of execution will be filtered out.

Final Note

We are not looking for perfection. We are looking for someone who can move the needle.

If you are the kind of person who can figure things out, connect dots, and make things happen,

We would like to speak with you.