Marketing And Public Relations Specialist

Role Overview

Support the brand's PR and influencer ecosystem by managing media relations, creator collaborations, product seeding, and day-to-day campaign coordination. This role sits at the intersection of brand storytelling and creator culture.

Key Responsibilities

Influencer & Creator Marketing

Assist in planning and executing always-on and campaign-based influencer activities (KOLs, mid-tier creators, KOCs).

Manage creator outreach, negotiation, briefing, follow-up, and content coordination.

Track creator content quality, deadlines, and performance metrics.

Coordinate product seeding with logistics, shipping lists, and fulfilment.

Maintain an updated creator database with audience insights, style notes, content categories, and platform strengths.

Monitor trends on TikTok, IG, Xiaohongshu to identify new creators relevant to fashion, culture, lifestyle, and modest wear.

Work closely with agency to develop briefs and follow up closely on timely execution of deliverables.

Public Relations

Support PR planning, media pitching, and relationship building with lifestyle, fashion, culture, and community media.

Work with agency to draft press releases, media alerts, talking points, and event fact sheets.

Organise PR events, media previews, styling shoots and briefings - coordinate guest lists, RSVPs, press kits, and follow-ups.

Build & maintain strong relationships with editors, writers, and key opinion leaders.

Social & Trends Awareness

Spot and share emerging cultural, creator, and social content trends weekly.

Recommend timely activation ideas linking PR, creators, and key products.

Provide competitor monitoring and cultural listening summaries.

Campaign Management

Assist in preparing briefs, decks, workback schedules, and recap reports.

Coordinate cross-functional teams (merchandising, retail, e-comm, store ops) for sample pulls, approvals, and campaign requirements.

Ensure alignment and consistency across PR assets, creator content, and social amplification.

Administration & Governance

Handle invoicing, PO creation, and payment tracking for creators and agencies.

Maintain campaign trackers, KPIs, and performance dashboards.

Ensure compliance with brand guidelines, cultural sensitivity guidelines, and content approval processes.

Key Skills & Attributes

13 years experience in PR, influencer marketing, social media, or agency environment.

Confident, friendly, and comfortable speaking with editors, creators, and external partners.

A digital native who understands culture, trends, and online communities.

Passion for creative storytelling and building brand love.

Strong interest in fashion, creators, social media trends, or cultural storytelling.

Excellent communication and writing skills (especially for press releases and briefs).

Organised, detail-oriented, and comfortable managing multiple moving parts.

Proactive, resourceful, and able to work in a fast-paced environment.

Basic knowledge of influencers, PR, media landscape, and social analytics.

Bonus: Experience in video editing, photography, or TikTok content creation.