Marketing & Branding Manager

Fish Camp Learning (FCL) is an award-winning leadership development and talent management company, trusted by leading organizations across Malaysia and Southeast Asia. We design and deliver cutting-edge leadership programs, psychometric assessments, and talent solutions that drive real business impact. With our rapid growth and strong market presence, we are seeking a Marketing & Branding Manager to elevate our brand visibility and drive strategic marketing initiatives.

This is a full-time hybrid role for a Marketing & Branding Manager, based in Petaling Jaya with some flexibility for remote work. The Marketing & Branding Manager will be responsible for developing and implementing branding strategies, managing marketing campaigns, and ensuring brand consistency across all platforms and materials.

We are seeking a creative and results-oriented professional with 35 years of experience to lead our marketing and branding efforts. This role requires a strong blend of strategic thinking and hands-on execution, covering the full spectrum of marketing activitiesfrom digital campaigns and brand positioning to content creation, video production, and leveraging AI-powered tools to scale impact.

Key responsibilities include developing marketing materials, managing digital marketing campaigns, conducting market research, and collaborating with internal teams to enhance brand presence. You will play a key role in building Fish Camp Learnings brand visibility, strengthening thought leadership positioning, and generating leads to fuel our continued growth.

1. Marketing Strategy & Execution

• Develop and implement integrated marketing plans to support business objectives and growth targets.
• Drive digital marketing campaigns (SEO, SEM, social media, email marketing, paid ads, content marketing).
• Create engaging content (articles, visuals, videos, infographics, newsletters) aligned with brand messaging.
• Manage company website, ensuring updated, optimized, and impactful user experience.

2. Branding & Positioning

• Strengthen FCLs corporate brand identity and thought leadership positioning in Malaysia and ASEAN.
• Ensure consistency of brand guidelines across all marketing and communication materials.
• Design and manage campaigns to highlight FCLs awards, achievements, and client impact stories.

3. Creative Content & Design

• Design marketing collaterals (brochures, proposals, social media graphics, pitch decks, event materials).
• Produce and edit promotional videos, client testimonials, and program highlights.
• Leverage AI and creative tools to optimize content creation and enhance efficiency.

4. Market Engagement & Partnerships

• Manage FCLs social media platforms (LinkedIn, Facebook, Instagram, YouTube, TikTok).
• Build engagement with SME associations, universities, and industry partners to expand visibility.
• Support marketing events, conferences, and client showcases.

5. Analytics & Reporting

• Monitor and analyze campaign performance (Google Analytics, Meta Insights, LinkedIn Analytics, etc.).
• Provide insights and recommendations to continuously improve ROI and marketing effectiveness.

• Degree in Marketing, Communications, Business, or related field.
• 35 years of proven experience in marketing and branding, preferably in B2B/professional services.
• Strong skills in digital marketing, copywriting, and content creation.
• Proficiency in graphic design tools (Canva, Adobe Suite) and video editing tools.
• Experience with AI tools for content creation, analytics, and campaign optimization.
• Good understanding of brand management and positioning strategies.
• Strong project management and multitasking abilities.
• Excellent written and verbal communication skills (English; Bahasa Malaysia a plus).
• Creative, resourceful, and able to work independently in a fast-paced environment.