Marketing Campaign Manager

About Kasagi Labo

Kasagi Labo is a haven for anime fans of all backgrounds, providing a platform for artists, writers, animators, musicians, programmers, and more to collaborate and celebrate their shared passion. We empower one another by democratizing the process of funding, creating, and enjoying the anime art form we all treasure.

Kasagi Labo breathes life into beloved anime characters, allowing them to share their daily routines and interact with us in their free time. This connection fosters a deep bond between fans and their favorite characters. At the same time, Kasagi Labo acts as a gateway to preserving the essence of anime for future generations to experience and love just as we do.

Under the Kasagi Labo brand, we have

• a global fan engagement platform,
• an anime blockchain and;
• a merchandising department that produces officially licensed anime IP products, which are sold via D2C channels

The Role

We're seeking a Marketing Campaign Manager who will be a true partner in our journey. Someone with skin in the game who thrives on campaign effectiveness and assumes full accountability for marketing spend. The ideal candidate will embrace a startup culture, be self-driven, and a great team player who is able to collaborate across departments..

As a Campaign Manager, you own the content marketing process, from planning, budgeting, and strategy to editing, publication, and promotion. You will collaborate with the marketing team as well as other departments to craft compelling copy, design and production that helps connect our brand with our target audience. Your role is pivotal, from conceptualizing to executing impactful multi-platform campaigns while pioneering new content and materials for engagement.

Job Description

• Collaborate with the Marketing team to understand different target audiences and design the most impactful campaigns for reach and engagement.
• Take ownership of marketing campaign budgets, expertly allocating resources and optimizing channel mix to meet growth targets while maintaining a long-term perspective and leveraging resources judiciously.
• Stay on top of trends and quality benchmarks in marketing materials and channels, so as to customize competitive visuals and messaging and ensure strong marketing performance.
• Drive post-campaign review and ROI analysis summaries for senior management, working closely with Performance Marketing and Community teams to evaluate critical metrics such as engagement rates, sentiment, Customer Acquisition Cost (CAC) and Lifetime Value (LTV) and spearheading robust optimization and A/B testing initiatives.
• Assist with all communications needs including basic copywriting, product write-ups, social captioning, and occasional pitching to media and/or KOL.
• Partner closely with internal product, engineering, and merchandising teams to develop competitive campaigns and consistently review how best to leverage performance media and emerging marketing technologies.

Who You Are

Visionary: You understand that growth transcends metrics; it's about building a brand legacy that resonates with our audience.

Brand Custodian: Our brand mission is sacred to us, and you'll champion it relentlessly in all endeavors.

Innovator: You thrive on pushing boundaries, exploring the uncharted, and pioneering new marketing approaches.

Collaborator: You recognize that true success is a team effort and excel in cross-functional collaboration.

Forward-Thinking: You're not content with resting on past successes; you're constantly anticipating future trends and charting a course for sustained growth.

Prerequisites

• Minimum five years of relevant experience, with at least five years in scaling B2C or eCommerce platforms, demonstrating the ability to drive significant engagement and growth among customers.
• Multitasking Mastery: Proven ability to manage multiple campaign executions simultaneously, ensuring meticulous planning, flawless execution, and adherence to timelines and budgets.
• Pop Culture Proficiency: Strong interest and good exposure to entertainment, anime, fashion and other global/regional pop culture verticals.
• Anime Passion (Mandatory): If you are a self-professed otaku, we want you!

Must have skills

• project management
• campaign marketing
• digital marketing
• analytical thinking