Job Summary
We are looking for a proactive and detail-oriented Marketing Campaign Specialist to plan, execute, and optimize marketing campaigns across multiple products and markets. You will work closely with cross-functional teams to ensure campaigns are launched successfully while driving customer engagement and business growth. This role is ideal for someone with strong project management skills, marketing knowledge, and the ability to coordinate multiple stakeholders in a fast-paced environment.
Key Responsibilities
Campaign Planning & Execution
- Plan, coordinate, and execute marketing campaigns from concept to completion.
- Develop campaign mechanics, timelines, and promotional strategies.
- Coordinate campaign launches across multiple products and markets.
- Ensure campaigns are delivered on time and meet business objectives.
Campaign Operations
- Coordinate campaign setup, bonus configurations, landing pages, promotional banners, and campaign materials.• Work closely with internal teams to ensure campaign readiness before launch.
- Monitor campaign progress and resolve operational issues promptly.
Cross-functional Collaboration
- Collaborate with Marketing, Product, Operations, IT, Customer Service, Finance, and Design teams to ensure smooth campaign execution.
- Coordinate campaign requirements and communicate project updates with relevant stakeholders.
Campaign Performance
- Track campaign performance and prepare post-campaign summaries.
- Work closely with the Marketing Data Analyst to evaluate campaign effectiveness.
- Recommend improvements based on campaign performance and customer feedback.
Project Management
- Maintain campaign schedules and marketing calendars.
- Ensure all campaign deliverables are completed within agreed timelines.
- Manage multiple campaigns simultaneously while maintaining attention to detail.
Market & Competitor Monitoring
- Monitor industry trends, competitor campaigns, and promotional activities.
- Recommend new campaign ideas to improve customer engagement and business performance.
Requirements
- Bachelor's degree in marketing, Business Administration, Communications, or related fields.
- Minimum 2 years and above of experience in Marketing, Campaign Management, Digital Marketing, or Project Coordination.
- Excellent project management and organizational skills.
- Strong communication and stakeholder management abilities.
- Proficient in Microsoft Excel, PowerPoint, and Google Workspace.
- Ability to manage multiple projects in a fast-paced environment.• Strong analytical and problem-solving skills.
- Experience in iGaming, FinTech, E-commerce, or Digital Marketing is an added advantage.
Preferred Skills
• Marketing Campaign Management
• Project Coordination
• Promotion Planning
• Customer Engagement
• Marketing Calendar Management
• Basic Data Analysis
• CRM Coordination
• Digital Marketing
• Google Analytics (GA4) (Advantage)
