About The Team
Our Marketing teams conceptualize and implement go-to-market activities to increase usage and visibility. The Campaigns Marketing team is responsible for in-app campaign planning and promotional strategy to drive buyer conversion for the Singapore market. We work closely with all other marketing functions to create an integrated marketing campaign.
Job Description
- Lead end-to-end planning and execution of Big Campaigns and Category campaigns. Some examples include Singapore's 25th super shiok sale, 15th mid-month sale, seasonal festivals (e.g. Mooncake festival, Durian season, etc) and category memberships initiatives.
- Drive initiatives and key mechanics to help achieve topline targets. Engage in brainstorming innovative campaigns aimed at enhancing sales performance.
- Collaborate and coordinate across internal stakeholders and other marketing functions (e.g. Social Media, Partnerships) for campaign creation and execution.
- Enhance user functionalities to boost user engagement.
- Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative engagement and sales mechanics to enhance campaign performance.
- Keep abreast of trends on other e-commerce platforms and broader industry developments through comprehensive competitor analysis.
Requirements
- Good command of English, communication and writing skills
- Excellent stakeholder and project management skills. Ability to handle multiple tasks, manage expectations, and coordinate with counterparts across internal stakeholders (graphic designers, key account managers) under tight timelines.
- Independent and self-motivated. Enjoys challenges and takes ownership of tasks. Flexible to take on new, unfamiliar, and difficult tasks or projects
- An analytical and structured thinker. Have a good affinity for critical thinking, hands-on execution and problem-solving
- Reliable and possess strong team spirit. Able to work collaboratively, is patient, and has good social skills
- Prior experience in e-commerce, marketing (including agencies) or equivalent roles is preferred.
