Developing, designing and delivering strategic marketing campaigns to help achieve business results
Ensuring that plans, content and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences
Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, trade shows, digital, customer events, etc.
Collaborating across teams and different stakeholders to develop key messages for campaigns, programs, and content syndication including thought leadership, surveys, and client success stories.
Collaborating across teams and different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results
Creating and managing all marketing materials and collateral in line with corporate and brand direction while reflecting local priorities
Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions
Working with vendors and agencies to create and/or localise online and offline marketing and communications activities and develop supporting assets
Keep up to date with market developments and competitor strategies.
Job Requirements
Possess a bachelor's degree in marketing/ business administration or any related field
At least 10 years of B2B marketing experience in a similar role
Must be able to think analytically and strategically
A track record in developing, executing and measuring demand generation programs that keep customers and prospects engaged throughout the funnel
Strong knowledge of Pardot, content development, SEO and SEM
A strong network of PR and media contacts would be highly advantageous
Exceptional verbal and written communication skills
High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
Capable of working well as part of a team as well as independently in a matrix organisation
Excellent interpersonal skills and are adept at building relationships with different stakeholders
