You will develop and implement integrated strategies to boost brand awareness and engagement.
What You&aposll Do
- Develop creative communication messages to execute Brand Strategy by segments for each brand by segment and target audiences.
- Create new concepts in both messages and visuals for all marketing communication materials for both digital and traditional activities.
- Manage and implement the content roadmap based on the annual content pillar for digital and conventional platforms.
- Collaborate closely with the Marketing & Sales team to develop brand campaigns and marketing materials to drive leadership position.
- Analyse, monitor and review the effectiveness of the communication messages and visuals and develop improvement plan.
- Enhance internal and external stakeholders communication messages.
- Work with technical team to develop content for training materials.
- Support external channel partners in developing communication concepts and messages.
- Support Marketing & Sales team in all communication materials related to brand and marcom activities.
What You Need To Succeed
- Degree in Mass Communications, Advertising, Graphic Design, Marketing or equivalent.
- At least 5 years of experience in marketing or communications from building & construction, advertising industry, and or any marketing and brand management role.
- Experienced in creating creative communication materials with proven track record on successful communications campaigns.
- Outstanding writing skill with a creative flair to captivate audiences with words.
- Successful record of excellent creative visualization skills.
- Strong track record in executing marketing events.
- Experience working in advertising/marketing agency or creative agency is an added advantage.
At NS BlueScope our success comes from our people. We choose to treat each other with trust and respect. We understand that the range of perspectives that result from having a diverse and inclusive workplace will strengthen NS BlueScopes capability for continued and sustained business success.
