Content Strategy & Execution
- Plan, create, and publish engaging content across GUNGs digital platforms including Instagram, TikTok, Facebook, and our website and in line with our brand tone and marketing goals.
- Manage the content calendar to ensure timely, relevant posting that supports product launches, festive campaigns, and brand moments to build stronger community engagement.
- Work closely with the founder to craft brand-aligned narratives and content angles that resonate with our audience.
- Analyze and report on content performance using tools like Instagram Insights, Meta Business Suite, or Google Analytics to optimize engagement, reach, and conversion rates.
- Stay updated with digital trends, platform algorithms, and competitor content strategies to continuously improve content relevance and performance.
Campaign & Community Engagement
- Support broader marketing activities, including email marketing, campaign launches, and in-store content planning.
- Participate in community-building efforts including influencer collaborations, customer engagement activities, and event support to deepen brand connection.
- Capture live moments and behind-the-scenes content during campaigns and events to create authentic, community-focused content.
Requirements
- A degree or background in Marketing, Fashion Marketing, Digital Media, Mass Communication, Interactive Media, or any related creative/content-driven field.
- 12 years of experience in content creation, digital marketing, or social media, preferably within fashion, jewellery, beauty, or lifestyle brands but were open to candidates with strong portfolios from other industries too.
- Strong storytelling and branding instincts, with a good eye for aesthetics and an understanding of emotionally resonant content.
- Confident in creating content for Instagram, TikTok, and Facebook including visuals, captions, and short-form videos.
- Familiarity with basic analytics tools (e.g., Instagram Insights, Google Analytics) and content performance tracking.
- Experience supporting or promoting online and offline campaigns, pop-up events, or seasonal promotions is a bonus.
- Organized, self-driven, and confident working directly with the founder in a fast-moving environment where ideas turn into action quickly.
- Must be based in Kuala Lumpur/Selangor and available to work onsite.
- Weekend Availability: Must be open to working on weekends for pop-ups or photoshoots when required (compensated through OT payment or replacement leave).
