Marketing Coordinator( brand marketing + KOL management)

Role Overview:

We are looking for someone with an integrated brand marketing background. You would have at least 2-3 years of experience from an in-house brand marketing or communication role, or from an advertising agency ideally in an account management role.

The successful candidate will assist in planning, coordinating, and executing regional marketing campaigns that are aligned with company-wide objectives, as well as campaign performance tracking and research. You will work on the regional marketing efforts for Brand, Partnerships and Demand Generation across Grab's various services and will have to collaborate with multiple functions (Creative, Public Relations, Performance and Product teams) for alignment on marketing. You will also need to be able to support research and analysis (data mining, competitor analysis etc) across projects.

To succeed in this role, you need to be a self-motivated, resourceful and solutions-oriented individual.

Job scope & day-to-day activities:

Drive brand loyalty for the Grab brand and/or business growth across all target segments via marketing initiatives that hit business and marketing objectives.

Plan, coordinate and execute regional campaigns which involves but is not limited to creative-brief writing, media and demand planning, and go-to-market strategy with careful monitoring of effectiveness after. You will need to gather post campaign learnings through analysis of data from various sources such as market research & insights, marketing analytics, and country marketing team

Your day-to-day will include cross-collaboration with other functions such as country marketing teams, creative, and performance marketing.

You will also work closely with external agencies, some which are located in other countries, to manage creative work, media and influencer content.

Key Responsibilities:

Assist in the development and execution of regional marketing campaigns that align with set objectives and strategy

Collaborate with cross-functional teams to ensure cohesive messaging and branding across all communication touchpoints

Manage relationships with KOLs and influencers, including content briefing, vetting and performance tracking

Analyze campaign performance metrics and provide insights to optimize future marketing initiatives

Stay abreast on industry and platform trends to identify opportunities for social

Support in ad-hoc requests for desktop research

Support marketing managers in developing and sanctioning quotations and commercial proposals to meet campaign or business needs.

Perform an extensive array of marketing administrative tasks to support activities

Qualifications:

2-3 years of experience in either a creative agency or in a marketing role, preferably in brand management or partnerships

Strong understanding of digital marketing channels and KOL management

Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders

Ability to structure and organize information from multiple stakeholders clearly: a large part of your scope would include multi-country and multi-function coordination

Ability to work in a fast-paced environment and manage multiple projects simultaneously

Meticulous; we will be relying on you to vet through creative content before it goes live so you'll need to pay attention to detail

Solutions-oriented and resourceful, able to troubleshoot problems independently (or at least make an attempt at it)

Good-to-have:

Creative thinker with a strategic mindset and a passion for brand storytelling

Proficiency in AI and Social Platform tools