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TDCX

Marketing Development Specialist (B2B Lead Generation)

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  • Posted 9 days ago
  • Be among the first 10 applicants
Early Applicant

Job Description

About the Role

We are looking for a highly engaging Marketing Development Specialist to support B2B lead generation and client engagement across regional markets. This role involves prospecting, nurturing leads, hosting webinars, and partnering closely with sales teams to drive cloud and enterprise solution pipelines.

Key Responsibilities

  • Drive B2B lead generation through targeted outreach and qualification of prospects.
  • Manage CRM entries, sales funnel stages, and follow-up activities accurately.
  • Conduct intro calls, product awareness sessions, and webinar presentations.
  • Work closely with Sales Account Managers to convert qualified leads into active sales opportunities.
  • Understand customer needs and position appropriate enterprise or cloud solutions.
  • Track performance metrics and provide regular pipeline reports.

Must-Have Requirements

  • Excellent English communication skills (MY/PH/SG markets)
  • Minimum 12 years B2B lead gen experience (Junior Level)
  • OR 35 years B2B lead gen experience (MidSenior Level)
  • CRM Sales Module usage experience (any CRM platform acceptable)
  • Personality: Bubbly, energetic, extroverted, strong presentation confidence
  • Comfortable conducting webinars and presenting to small online audiences
  • Familiarity with at least one sales qualification framework (BANT / PACT / MEDDIC)

Qualifications

  • Degree or Diploma (Strict requirement, no exceptions)

Nice to Have

  • Knowledge or exposure to Cloud platforms (AWS, Azure, Google Cloud) big advantage
  • Experience in Tech BPO, IT Lead Gen, Cloud Solutions, Enterprise Hardware/Software Sales
  • Background in IT Distributors, CSPs, System Integrators or similar tech environments
  • Who Thrives in This Role

    You'll do great if you are:

    • Comfortable speaking to people all day
    • Passionate about tech & cloud solutions
    • Motivated by targets and growth opportunities
    • Confident in presenting and leading conversations

    More Info

    Job Type:
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    About Company

    Job ID: 134881925