Marketing Engagement Senior Analyst (Thai Market)

As a Market Engagement Senior Analyst, you will own the end-to-end market engagement strategy and operations for e-commerce initiatives for Thailand. You will drive campaign planning, change management, strategic engagement with key stakeholders, and continuous improvement to maximize delivery health and value realization across the market.

The ideal candidate has deep e-commerce experience (Shopee, Lazada, TikTok Shop, including Brand.com), strong program management capabilities, and a proven ability to lead cross-functional teams in a fast-paced environment.

Key Responsibilities:

1) Market Engagement and Stakeholder Management

• Organize and lead quarterly Strategic Business Reviews (QBRs) with market stakeholders and Zone leadership to provide updates on delivery effectiveness and key initiatives.
• Lead weekly touchpoints with Market Division/Brand Leads to address operational challenges maintain and track progress in the Market Feedback Tracker.
• Build and maintain strong relationships with cross-functional teams to ensure alignment on priorities, risks, and actions.

2) Campaign & Planning Management

• Ensure timely feedback loops with SVC delivery teams to maintain up-to-date campaign planning and manage volume peaks.
• Highlight deviations or issues to eCommerce business teams during post-campaign reviews and define prompt corrective actions for subsequent campaigns.
• Manage stock planning and promo readiness to minimize stockouts and maximize impact.

3) Change Management

• Drive change management initiatives to reinforce SVC Ways of Working (WoW) adoption at market level.
• Lead adoption of key new initiatives within the market, ensuring alignment with overall transformation goals.

4) Market Operations & Delivery Health

• Oversee overall delivery health of the market across SVC, including campaign volume forecasts and capacity planning (FTE).
• Manage Platform Managers dedicated to the market and ensure appropriate governance and escalation paths.
• Organize and drive weekly and monthly Operational Reviews (WOR/MOR) with OBM/BPM to address operational challenges and improve performance.
• Conduct risk and incident management, promptly notifying stakeholders and providing root-cause analysis.

Qualifications:

• Education: Bachelor's degree in business, Marketing, Digital Commerce, Operations, or a related field. Master's degree is a plus.

• Experience: 5-6+ years of experience in e-commerce, digital marketing, or marketplace operations, with demonstrated experience in Shopee, Lazada, and TikTok Shop. Brand.com experience preferred.

• Language: Excellent business communication in Thai (spoken and written). Proficiency in English is an advantage.

• Domain Expertise: Deep understanding of e-commerce ecosystems, marketplace operations, and digital marketing strategies.

• Program & Change Management: Proven ability to manage complex programs, implement changes, and drive adoption across market teams.

• Stakeholder Management: Strong relationship-building and facilitation skills with senior stakeholders.

• Analytics: Ability to interpret campaign metrics, forecasts, and market trends comfortable with data-driven decision-making.

• Leadership: Strong people management and cross-functional leadership capabilities.

Skills and Competencies:

• E-commerce platform proficiency (Shopee, Lazada, TikTok Shop, Brand.com)

• Campaign planning, forecasting, and capacity management

• Change management methodology and adoption coaching

• Stakeholder engagement and executive communication

• Problem solving, root cause analysis, and incident management

• Data-driven decision making and business acumen

• Project management and coordination across multiple teams

• Resilience, adaptability, and ability to operate in a fast-paced environment

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