Plan and execute marketing campaigns to drive awareness and sales for Alpro Pet Care products and services.
Develop content strategies for social media, e-commerce platforms, and digital ads tailored to pet owners.
Manage social media pages (e.g., Facebook, Instagram, TikTok, Xiaohongshu) including content posting, community engagement, and growth tracking.
Coordinate product launches including campaign themes, visuals, influencer collaborations, and promotional activities.
Work with KOLs/KOCs and partners (e.g., vets, pet influencers, pet fairs) to build brand credibility and outreach.
Design and adapt marketing materials (posters, leaflets, POS materials, digital visuals) with internal designers or agencies.
Conduct market research on pet care trends, competitor activities, and customer insights to guide strategy.
Prepare and submit weekly/monthly marketing reports on campaign performance, sales impact, and recommendations.
Collaborate cross-functionally with HQ teams (Engagement, Operations, Pharmacy) to ensure campaign alignment across outlets.
Support events and activations such as pet fairs, roadshows, and in-store activities to increase brand visibility.
Qualifications:
Bachelor's Degree in Marketing, Communications, Business, or related fields.Candidates with Veterinary Science, Animal Health, or Nutrition background plus marketing exposure will have added advantage
