About Kasagi Labo
Kasagi Labo is reimagining how anime and manga fans connect with each other and creators. We're building AnimeOshi, an anime intelligence network targeted at global anime communities, backed by one of Southeast Asia's largest seed rounds ($20M USD). We're scaling fast with a team that thrives on creativity, ownership, and bold thinking.
The Opportunity
AnimeOshi is entering an aggressive acquisition phase: paid campaigns across Meta and TikTok, IP partnerships with major studios, and a growing slate of original video content. We're not hiring against a checklist. We need someone who is genuinely excellent at a craft and genuinely obsessed with anime, and we'll build the marketing vision around them.
Working closely with the marketing team, you'll bring your craft to the engine room of our growth: direct, high-output, and proud of what you make. The marketing scope and strategy we'll coach into you. The craft and the passion have to come with you.
What You Will Do
- Lead With Your Craft: Bring the thing you're excellent at, whether video, design, writing, community, or growth, and apply it directly to acquisition and IP campaign work.
- Acquisition Output: Help produce the creative and content that fuels paid campaigns across Meta, TikTok, and emerging channels.
- IP Campaign Support: Contribute to IP campaigns under senior creative direction.
- Drive Platform Growth: Help grow the platform across our marketing channels, contributing to user acquisition and campaign performance across web and app.
Who You Are
- You're excellent at a craft and you know it. You can name what you're best at and back yourself on it without hedging.
- 2 to 4 years of experience in Marketing Services, Advertising Services, Technology, Information and Internet, or a related digital industry.
- Even better if you have a track record of measurable web or app marketing results, whether user acquisition, install growth, or campaign performance.
- Discipline-Agnostic: You might be an editor, designer, writer, community builder, or growth marketer. What matters is sharpness, directness, and pride in your work.
- You're deeply embedded in anime and fan culture. You do not need to be briefed on what is trending because you already know.
- You thrive in high-pressure startup environments and ship fast without losing taste.
- You take creative direction well and treat senior feedback as fuel, not friction.
Why Join Us
- Impact: You'll see your work directly fuel acquisition growth and IP campaign success, not buried in a brand book that nobody reads.
- Clarity: You'll work inside an established marketing function with clear strategy, briefing standards, and creative direction. You won't be chasing vague goals; you'll be building the machine that makes us successful.
Only candidates who submit a cover letter will be considered for this position.
