Marketing Executive

About Us

Everything we do, we are committed to help fast growing companies like yours build global teams. We do it with compliance, speed and world class HR advisory service. The way we empower businesses is by making our Employer of Record platform compliant, easy to use with transparent pricing, and world class HR solutions.

Job Overview

We're looking for a Campaign Executive to join our marketing team. This is a hands-on role for someone who enjoys both running marketing campaigns and keeping the systems behind them clean, accurate, and reliable.

You'll help plan and execute multi-channel B2B marketing campaigns, manage paid media campaigns, build and maintain audience/account lists, and manage the marketing tools and data that keep our campaigns measurable and our leads flowing smoothly to sales.

You'll work closely with our content and creative teammates, and report into our marketing leadership. This role is a great fit for someone who is confident working independently across campaign execution, paid media optimisation, CRM operations, and performance reporting.

What You'll Do

• Research and build targeted prospect and account lists using tools such as LinkedIn Sales Navigator, Crunchbase, and industry databases
• Plan, set up, and launch paid social campaigns (primarily LinkedIn), including audience targeting, lead capture forms, and retargeting sequences
• Monitor campaign performance (click-through rate, cost per lead, engagement) and optimize based on results
• Own and maintain our marketing automation and CRM system — lead scoring, data hygiene, and reporting dashboards
• Ensure leads are routed to the sales team promptly and accurately
• Maintain campaign tracking systems (UTM tagging, attribution) so marketing performance is easy to report on
• Collaborate with content and design teammates to ensure campaign assets are delivered on time
• Support broader marketing initiatives and reporting as needed
• Lead the day-to-day optimisation and operational management of digital marketing campaigns across the region, ensuring campaign delivery, performance alignment, and achievement of planned business outcomes
• Oversee the development and quality assurance of ad copy, captions, descriptions, and other campaign messaging across multiple advertising formats and channels
• Optimise campaigns through keyword, bid, budget, audience targeting, and performance recommendations based on campaign objectives and results
• Review campaign data, reports, and performance metrics to identify trends, opportunities, and areas for improvement, and translate insights into actionable recommendations

What We're Looking For

• 3–5 years of hands-on experience in digital marketing, campaign management, or a similar role, with proven experience independently managing and optimising paid media campaigns
• Strong hands-on experience with paid media platforms, with LinkedIn Ads strongly preferred.
• Demonstrated experience managing campaigns end-to-end, from campaign setup and audience targeting through to optimisation, reporting, and performance improvement
• Practical experience working with a CRM or marketing automation platform such as HubSpot, Marketo, Salesforce, or similar
• Comfortable with detail-heavy, high-volume work — you enjoy keeping data clean and campaigns organized
• Experience with account-based marketing (ABM) approaches is an advantage
• Strong organizational skills and the ability to manage multiple campaigns/projects at once
• A proactive, ownership-driven mindset — you fix things rather than wait to be told
• Experience in HR tech, payroll, fintech, or other B2B professional services industries is a plus