Marketing Executive Cum Graphic Designer

Company Description

Established in 2013, The Xi Group is one of Malaysia's most trusted names in Traditional Chinese Medicine (TCM). Best known for their flagship brand, Xi Fertility & Women's Health TCM Centre, the Group is dedicated to providing holistic care. Services span fertility, reproductive health, chronic disease management, pain relief, TCM aesthetics, and preventive wellness. The Xi Group's network of TCM Centres is committed to improving the health and well-being of the community with trusted and personalized care.

Role Description

We are seeking a creative, proactive, and digitally savvy Marketing Executive Cum Graphic Designer to join our team. This role combines marketing execution, content creation, website management, and digital marketing, including hands-on involvement in design, photography, video production, WordPress website updates, and Google SEO/SEM support to strengthen our brand presence across multiple platforms.

What you'll be doing

Marketing & Content Creation

●    Develop, design, and edit marketing materials including brochures, social media visuals, newsletters, and presentations.

●    Plan and execute photo and video shoots for products, events, and digital campaigns.

●    Scriptwriting, storyboarding, and content planning.

●    Edit photos and videos using professional software for marketing use.

●    Manage social media content by creating engaging, on-brand visuals and campaigns across online platforms (Facebook, Instagram, XHS, TikTok)

Website & Digital Marketing

●    Update and maintain the company's WordPress website, including content uploads, image optimisation, booking system management and page edits and designs.

●    Support SEO initiatives such as keyword implementation, content optimisation, and basic on-page SEO.

●    Assist in Google SEM / Google Ads execution, including ad content preparation and performance tracking.

●    Ensure website content remains updated, accurate, and aligned with marketing campaigns.

Campaigns, Coordination & Reporting

●    Assist in planning and executing marketing campaigns, promotions, and events.

●    Coordinate with teams to deliver creative assets.

●    Monitor and analyse basic marketing performance metrics and provide improvement suggestions.

●    Stay updated with design trends, digital marketing practices, and platform updates.

Other Duties

●    Perform any other duties reasonably related to marketing, content creation, website management, or digital support as assigned by superior(s) from time to time.

Qualifications

●    Minimum 2 years of relevant working experience in marketing, content, or digital roles.

●    Diploma or Degree in Marketing, Communications, Design, Multimedia, or related fields.

●    Proficiency in English, Mandarin and Bahasa Malaysia

●    Proficient in design tools such as Adobe Photoshop, Illustrator, Canva, or similar software.

●    Experience with video editing tools (e.g. Adobe Premiere Pro, Final Cut Pro) is an added advantage.

●    Working knowledge of WordPress (content updates, basic layout edits, image uploads, page optimisation).

●    Basic understanding of Google SEO/SEM, including keywords, content optimisation, and Google Ads support.

●    Familiarity with social media platforms and basic digital marketing principles.

●    Strong creativity, attention to detail, and good communication skills.

●    Able to manage multiple projects, prioritise tasks, and meet deadlines.

● Knowledge of branding, content planning, and campaign execution.