It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
You will support and be part of the team, responsible for driving the penetration, transaction and profitable sales to Pizza Hut by targeting key usage occasion (Branded Segment) through the right product, packaging, pricing, menu, experience and communications (across all ordering channels ie. physical store, delivery, takeaway and Ecommerce) to gain users penetration and increase purchase frequency.
Responsibilities
Development of Marketing 6Ps (product, price, packaging, promotion, proposition, communications) and its deployment; ensuring on-time plans roll out for the assigned launches/and initiatives:
Ensures all initiative's brief (strategy, objective, KPI) is well cascaded to agencies, for right deployment (in line with strategy) at store level, online & offline ordering platform, data setup, menu navigations
Drive and activate brand level marketing campaign (communications materials on ATL, Digital, BTL In-Store, In-Ordering Platform, CRM, Social platform) , working closely with channel/ functions champion leads, E-Commerce/MIS team/ Operations team and external agencies partners
Develop marketing materials required to bring to live the national marketing campaigns and local store marketing campaigns. Development process includes
Price and promotion cost simulation, setting up in system and user acceptance test
Operationalise and deploy required marketing executions
Tracking and reporting of marketing executions on ATL, Digital, BTL In-Stores, In-Ordering Platform, CRM, Social Platform, others
Development of additional supporting marketing materials through internal studio team; for various objectives ie. staff engagement/ social organic content/ in-store communication/ others
Deploy Market Monitoring & Internal Performance
Track, compile and reporting of market competition landscape and launch executions across product, pricing, promotion, packaging, communication
Support in tracking and reviewing internal performance metrics in terms of effectiveness and target deliverables ie. sales, transaction, social talkability, brand index, media deliverables
Proposal, plan and deployment of gap closure plans (if required)
A&P management: annual budgeting according to strategy, monitoring & tracking
Requirements
- Foundational understanding and strong interest in retail business/ market, marketing and consumers
- Experience and familiar with digital environment ie. have own active social media account/ familiar with the various digital formats
- Demonstrate analytical mindset with good working knowledge in Microsoft Excel/ comfortable with numbers
- Creative with ability to ideate; an eye for good creatives that can gain top-of-mind, attention or sales
- Can-do attitude, a go-getter and with high level of tenacity
- Digitally savvy, up-to-date and alert with trends
- Experience working in Fast Moving Consumer Goods FMCG/ Retail/ E-commerce Retail is a plus point
- Demonstrated project management skills/ leadership skills ie. active curricular activities
- Good and confident communications and articulations
- Minimum Bachelor Degree holder
- Fresh Graduate or 1- 2 years of working experience in marketing / digital marketing / digital communication/ E-commerce function/ FMCG industry/ retail industry
