Company Description
Our Second Nature is a clothing brand centered on creating comfortable, everyday wear. The brand focuses on designing collections inspired by the small, meaningful moments in life — from the tranquility of a slow walk in the park to the familiarity of nostalgic songs. Believing in the personal and transformative nature of clothing, Our Second Nature blends thoughtful design with individuality. Each creation reflects a blend of the tangible and intangible, celebrating what makes life uniquely personal.
Role Description
We are looking for a fun, motivated, and driven team player to join our marketing team in Malaysia. As a Full-Time Marketing Executive, you are the primary driver of the brand's communications and creative visual assets. Reporting to the Assistant Marketing Manager, you don't just execute campaigns – you craft engaging brand narratives and play a key role in increasing customer acquisition and e-commerce engagement.
We believe in building the future alongside our team. As our brand grows, so do you – we're looking for individuals ready to transition into leadership roles as we scale.
Why Join Us
- Competitive Compensation: We offer attractive salary packages and comprehensive benefits.
- Growth Opportunities: We are committed to your career progression and offer genuine growth potential within the Group.
- Dynamic Culture: Join a brand where your love for what we do is celebrated.
Responsibilities include:
a/ Marketing
- Supporting the development and execution of the brand's communications and activities in all channels in Malaysia
- Writing product copy and captions in accordance with the brand voice
- Updating, maintaining and enhancing eCommerce website with relevant content to prepare for collection launches and deliver an excellent online shopping experience for our customers
- Supporting the planning, tracking and management of content calendars and creative assets
- Coordinating and tracking performance of brand's communications and initiatives, to compile into a weekly round-up
- Supporting local influencer partnerships, press, and customer relations
- Monitoring industry trends, and assisting in the execution of digital and offline initiatives to increase customer acquisition and engagement
- Assisting in local photoshoots and providing logistics and operational support as required
- Collaborating with other internal teams (e.g., product, sales, or customer service) to ensure smooth execution of marketing initiatives
b/ Digital Marketing
- Manage performance-driven campaigns to boost traffic, conversion and customer retention
- Track and analyse digital campaign data to optimise spend and achieve measurable growth
- Plan, prepare, and schedule newsletter campaigns strategically in line with product launches, brand stories, and promotional periods
- Track and report on email performance, proposing improvements where needed
c/ Social Media Growth and Content Support
- Manage social media posting
- Focus on expanding presence and engagement beyond Instagram, especially throughout Tik Tok, by developing growth plan, content strategies, and collaborating ideas tailored for platform trends
- Monitor social analytics to identify growth opportunities and content directions
- Work with the creative team to maintain a strong and consistent brand voice across all channels
e/PR and Brand Events
- Support brand and PR events, including store activation, brand collaborations, and seasonal campaigns
- Manage vendor coordination and event logistics
- Strengthen relationships with media partners to enhance brand reputation and exposure
- Reporting to Superiors, Directors and assisting with any other matters required
Skills & Requirement:
- Education: Advanced Diploma or Bachelor's Degree in Arts, Communications, Business Marketing, or any other related fields.
- Experience: Min. 3 years working experience in Marketing, Communications, or Brand Development.
- Analytics: Familiarity with social media and web analytics.
- Market Insight: Demonstrate a strong understanding of the Malaysian market, consumer behavior, and cultural trends to tailor marketing strategies accordingly.
- Software/Tech: Proficient in Adobe Creative Suite (Photoshop/Illustrator) and Google Workspace (Docs, Sheets, Slides).
- Design Sense: Keen sense of graphic design with well-developed aesthetic judgment.
- Project Management: Skills to manage deadlines and handle multiple tasks simultaneously.
- Soft Skills: Keen eye for detail; collaborative personality with initiative and creativity.
- Bonus: Love for Our Second Nature is an added bonus!
To apply, please submit your CV to [Confidential Information]
