Marketing Executive
A. Role Summary
The Marketing Executive supports the planning, coordination and execution of integrated marketing initiatives that strengthen the school's brand, support learner recruitment and engagement, and deliver a consistent brand experience across all touchpoints.
Working closely with the Marketing Manager, the role oversees day-to-day marketing operations, coordinates campaigns and creative productions, manages internal and external stakeholders, and ensures the successful delivery of marketing communications across digital, print, events and brand initiatives.
B. Key Result Areas & Responsibilities
1. Marketing Campaigns & Projects
- Support the planning and execution of integrated marketing campaigns aligned with the school's strategic priorities and enrolment objectives.
- Coordinate marketing projects from planning through execution, ensuring timelines, budgets and deliverables are achieved.
- Develop campaign timelines and work closely with Admissions, Academic teams and Leadership to deliver marketing initiatives.
- Monitor campaign performance and recommend improvements based on insights and data.
- Support annual marketing planning, campaign calendars and departmental priorities.
2. Brand, Creative Production & Marketing Communications
- Develop, coordinate and manage integrated marketing communications across digital and offline channels.
- Coordinate the development, production and distribution of advertisements, brochures, school publications, presentations, signage, promotional merchandise, internal branding and other marketing collateral.
- Lead the coordination and production of creative marketing assets, including advertising campaigns, photography shoots, video productions, social media content and other creative projects from concept through delivery.
- Manage creative production and ensure quality, consistency and timely delivery.
- Ensure all communications remain consistent with the school's brand identity, tone of voice and visual guidelines.
3. Content Development & Digital Marketing
- Develop compelling written content across a range of marketing channels, including website copy, blogs, feature articles, press releases, publications, newsletters, email marketing and social media that strengthen the school's brand and reputation.
- Coordinate the school's digital presence across the website, email marketing and social media platforms.
- Plan, create and publish engaging digital content that supports marketing campaigns and community engagement.
- Monitor social media insights.
4. Vendor & Stakeholder Management
- Build and maintain strong working relationships with internal stakeholders and external partners to ensure marketing initiatives are delivered effectively.
- Coordinate the work of creative agencies, designers, photographers, videographers, printers, media partners and other suppliers.
- Manage project timelines, communication and approvals between stakeholders and vendors.
- Support procurement processes, including quotations, purchase requests, budget tracking and invoice coordination where required.
5. Events & Marketing Operations
- Coordinate and support marketing events and school initiatives, including Open Days, NFID, webinars and other promotional activities.
- Assist with event planning, logistics, branding, creative production and promotional materials.
- Support the day-to-day operations of the Marketing department, ensuring projects are delivered efficiently and priorities remain on track.
- Coordinate cross-functional projects and facilitate communication across departments.
C. Job Specification
Minimum Academic / Professional Qualification
Degree in Marketing, Communications, Business, Journalism or a related discipline.
Related Experience
- Minimum 4–6 years of experience in marketing, communications, brand management or related fields.
- Proven experience managing integrated marketing campaigns from concept to execution.
- Experience coordinating multiple stakeholders, vendors and creative production projects.
- Experience in education or service industries would be an advantage.
- Experience using Meta Business Suite, Google Analytics, HubSpot, Canva, Adobe Creative Suite, content management systems and AI productivity tools is an advantage.
Competencies (Knowledge, Skills & Abilities)
- Strong project management, organisational and stakeholder management skills, with the ability to manage multiple projects simultaneously.
- Excellent planning and coordination skills with the ability to prioritise competing deadlines and deliver high-quality work.
- Strong understanding of integrated marketing communications, branding and campaign management.
- Excellent copywriting, editing and proofreading skills across a variety of communication channels.
- Produces accurate, brand-compliant and high-quality work with strong attention to detail.
- Excellent command of English, both written and spoken. Proficiency in Bahasa Malaysia and/or Mandarin is an advantage given the school's parent and community demographic.
- Creative, resourceful and proactive, with a solutions-oriented mindset and strong sense of ownership.
- Comfortable working independently while collaborating effectively across teams and managing multiple stakeholders.
- Demonstrates initiative, adaptability and professionalism in a fast-paced environment.
