About Valiram
Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia's leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, Thailand, Hong Kong, Macau, Vietnam and the Philippines.
Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.
Learn more about us at www.valiram.com
Valiram Brands:
- Beauty (Victoria's Secret, Bath & Body Works, Rituals, Molton Brown, Grown Alchemist)
- Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
- Accessories (Swarovski, Mont Blanc)
- Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)
- F&B (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Lindt, Candy Party)
- Watches (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)
POSITION SUMMARY
- Assist in planning, managing, and executing all marketing, advertising, publicity, and promotional events for the assigned Brand(s) according to VG guidelines.
- Assist in defining customer centric marketing strategies, process and procedures for promotions and brand initiatives.
- Support the Brand's Business Goals.
- Support CRM and increase existing base of VIP customers
- Uphold and maintain VM standards of the stores in accordance with brand guidelines.
- Ensure that displays are changed regularly, and themes can be dictated by a number of factors, including the seasons of the year, regional brand and local market moments and activations, or promotional material.
KEY AREAS OF RESPONSIBILITIES
Build & Implement Strategic Marketing Plans
- Assist the Brand annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI and attain necessary approvals prior to execution.
- Assist to develop strategies for new customer recruitment and CRM plans for top-of-mind recall.
- Create and publish all marketing campaigns in line with marketing plans.
- Make periodical competitor store visits to better understand the business marketing needs.
- Assist the Marketing Manager to partner with 3rd party and Valiram Brand(s) to develop seasonal marketing and PR strategies.
Media Coverage
- Asist the Marketing Manager to plan and direct advertising, public relations, and promotional events and strategies for the Brand(s).
- Assist in Interpreting Brand(s) programs for the media and the public.
- Develop social media content and campaigns to build online brand awareness.
Media and Landlord Relationships
- Asist in developing, and maintaining local, national, and international media relations.
- Maintain good relationships with mall management for tie up, mall advertising, event real estate opportunities.
Execute Events and Promotions
- Assist in planning and implementing events calendar for positive brand building through promotional activities.
- Assist in conducting media and press events for seasonal launches.
- Execute multiple local press days & consumer events to drive brand equity.
Brand Reporting and Analysis
- Ensure timely submission of all marketing reports including post-event reports.
- Review and research marketing campaigns of competitor brands.
- Assist in tracking marketing performance, gather consumer insights, and evaluate program effectiveness.
- Assist in delivering post program and promotion analysis and key best practises to Management.
Visual Merchandise
- Create a retail environment that represents the brand using innovative and unique approaches to obtain a customer friendly atmosphere; maintain and grow a visual personality for each store that is reflective of the community in which it is located.
- Implement the company's visual merchandising directives throughout the store; such directives may require some creativity in moulding them into being consistent with the particular store's goals and image.
- Focus on marketing visual merchandising needs by working closely with marketing manager.
- Work with the Operations/Retail Manager/ Marketing Manager/ VP Visual Merchandising in determining specific visual needs, such as fixtures, image photos, and point of sale materials for every market moment and events (instore or out of home)
- Coordinate with Operations & Store Leaders to schedule appropriate time for floor set, shipping processes and receiving merchandise to make sure that merchandise is ready before being displayed for sale in the store.
- Preparing for promotional events/ launches which could include contributing ideas for the whole set-up and dismantling displays at the end of promotional period.
- To work closely with supplier for materials, fixtures, props and/ or other items for the store/ promotions/ events. To find new suppliers and source/procure in cost effective manner when needed.
Ensure Display are Changed Regularly
- Assist in designing and conceptualizing on all promotional materials such as invites, emailer and corporate identity to support Marketing and Merchandising team that compliance with brand VM guidelines.
- Follow up on all VM related paperwork such as raising POs and submission of invoices.
KEY REQUIREMENTS
- Degree in Marketing, Advertising, Communications or related field.
- Minimum 1-3-years experience in luxury goods, beauty or a comparable retail environment and experience with CRM/client insight and omnichannel marketing.
- Ability to analyse data and craft workable findings from consumer and market intelligence and insights.
- Proficient in designing skills such as Adobe Photoshop, Adobe Illustrators.
- Good interpersonal skills
- Pleasant Personality
- Excellent communicator
- Proficient in Microsoft Office Skills
- Result and detail oriented and organized
- Teamwork and people leadership and stakeholder management
- Demonstrate resilience, agility, innovation, manage complexities and navigate ambiguities
- A motivating can-do attitude and possess a hands-on attitude
- Excellent command of spoken and written English. Knowledge of other language(s) is an added advantage.
