Marketing Executive (KL/Selangor)

Key Responsibilities

Marketing Planning

• Support the development and execution of marketing plans in Malaysia
• Identify target markets and customer segments
• Plan and coordinate marketing campaigns and promotional activities

Events & Exhibitions

• Organize participation in industry exhibitions and trade shows
• Coordinate booth setup, promotional materials, and marketing communications
• Ensure proper follow-up of leads generated from events

Campaign Management

• Execute online and offline marketing campaigns
• Manage company LinkedIn presence and digital content
• Coordinate email marketing and lead nurturing activities
• Track campaign performance and marketing ROI

Market Intelligence

• Monitor market trends, competitors, and customer needs
• Prepare market insights to support business strategy

Requirements

• Bachelor's degree in marketing, Business, or a related field
• 35 years of experience in B2B marketing
• Experience in industrial, construction, or machinery industries is an advantage
• Experience organizing exhibitions or events is preferred
• Strong communication skills in Mandarin, English and Bahasa Malaysia
• Mandarin is a plus
• Familiar with CRM systems and marketing analytics tools
• Proactive, organized, and able to work independently

Why Join Us

• Opportunity to work with a global construction machinery leader
• Play a key role in developing the brand in Malaysia
• Work closely with international teams
• Competitive salary and benefits
• Long-term career growth opportunities