ABOUT KENS APOTHECARY
Kens Apothecary is Malaysia's leading luxury beauty retailer, curating an exceptional portfolio of world-renowned skincare, fragrance, wellness, and lifestyle brands. Through our commitment to innovation, expertise, and personalized service, we create meaningful experiences that inspire and delight our customers.
We are seeking a driven and curious Marketing Intern to join our team and gain valuable hands-on experience across Brand Marketing, Retail Marketing, and Customer Relationship Management (CRM).
As an intern at Kens Apothecary, you will have the opportunity to work on real business projects, support luxury brand campaigns, participate in customer engagement initiatives, and learn how marketing strategies are executed across retail, digital, and CRM channels. This is an excellent opportunity for someone looking to build a strong foundation in marketing while gaining exposure to one of the most dynamic and exciting industries in retail.
This role is ideal for someone who is passionate about beauty, marketing, creativity, and customer experience, and is eager to contribute, learn, and grow within a collaborative and fast-paced environment.
THE ROLE
As a Marketing Intern, you will work closely with the Brand Marketing, Retail Marketing, and CRM teams to support marketing campaigns, product launches, retail activations, customer engagement initiatives, loyalty programs, and day-to-day marketing operations. You will gain practical exposure to how luxury brands are built, marketed, and experienced by customers across multiple touchpoints.
WHAT YOU'LL BE DOING
Brand Marketing Support
- Assist in the planning and execution of marketing campaigns, product launches, and promotional activities.
- Support the preparation of marketing presentations, launch toolkits, campaign recaps, and business reports.
- Coordinate marketing materials and campaign assets with internal teams and external partners.
- Conduct market research, competitor analysis, and trend monitoring within the beauty, fragrance, and wellness industries.
- Support event planning, product launches, and brand activations.
Retail Marketing & Customer Experience
- Assist in the execution of in-store marketing campaigns, seasonal promotions, and retail activations.
- Support visual merchandising initiatives and campaign implementation across retail stores.
- Help coordinate marketing materials, POSM, promotional displays, and customer-facing communications.
- Conduct store visits where required to monitor campaign execution and gather insights.
- Support customer events, workshops, and brand experiences.
CRM & Customer Engagement
- Assist in maintaining and updating customer databases.
- Support loyalty programme initiatives and customer engagement activities.
- Assist with email marketing campaigns, customer segmentation, and CRM communications.
- Help prepare CRM reports and track campaign performance metrics.
- Support customer feedback collection and analysis to identify trends and opportunities.
Content & Digital Marketing Support
- Assist in creating simple marketing content, social media captions, visuals, and campaign materials.
- Support content planning and coordination for social media platforms.
- Help gather content references, campaign inspiration, and trend research.
- Assist with marketing asset management and content organization.
Marketing Operations & Reporting
- Support data entry, reporting, and campaign tracking activities.
- Assist in preparing weekly and monthly sales and marketing reports.
- Monitor campaign performance and compile basic performance insights.
- Support administrative and coordination tasks related to marketing projects.
- Assist with ad-hoc projects and initiatives across the marketing department.
WHO WE'RE LOOKING FOR
- Currently pursuing or recently completed a Diploma or Degree in Marketing, Business Administration, Communications, Mass Communication, Public Relations, Digital Marketing, or a related field.
- Passionate about beauty, fragrance, skincare, wellness, branding, and customer experience.
- Strong interest in marketing, retail, CRM, and consumer behaviour.
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
- Familiarity with Canva, Adobe Creative Suite, or basic design tools is an advantage.
- Strong organizational skills and attention to detail.
- Good communication and interpersonal skills.
- Proactive, eager to learn, and comfortable working in a fast-paced environment.
- Able to work independently as well as collaboratively within a team.
WHAT YOU'LL GAIN
- Hands-on experience in luxury beauty and fragrance marketing.
- Exposure to Brand Marketing, Retail Marketing, CRM, Customer Engagement, and Campaign Execution.
- Opportunity to work with globally renowned beauty and fragrance brands.
- Experience supporting product launches, events, customer activations, and loyalty programmes.
- Development of analytical, communication, project management, and marketing skills.
- Mentorship and learning opportunities from experienced marketing professionals.
- A deeper understanding of how marketing, retail, and customer engagement work together to build successful brands.
