Marketing Manager

Marketing Manager

Location: Kuala Lumpur (On-Site)

Company: 3cat Sdn. Bhd.

Employment Type: Full-Time

Build the Brand. Drive the Growth. Scale to 100 Stores.

3cat is one of Southeast Asia's fastest-growing circular economy retail startups.

Founded in 2023, we have scaled from 1 store to 22 outlets nationwide in under two years, powered by data, AI-driven e-commerce systems, and disciplined execution. 3cat is lead by experienced e-commerce and retail entrepreneurs.

We are backed by leading global investors including Aeon (Japan), Iterative VC (Silicon Valley/Singapore), TheVentures (South Korea), FirstMove Fund (Malaysia), and XOX Mobile (Malaysia).

We are entering our next phase of growth: scaling to 100 stores across Southeast Asia, building the region's dominant omnichannel electronics platform。

We are looking for a Marketing Manager who thinks like a growth operator and is not afraid to get their hands dirty - not a traditional marketer.

The Mission

• Drive measurable revenue growth.
• Own customer acquisition.
• Increase footfall.
• Optimise conversion.
• Scale brand visibility with commercial discipline.
• This is a performance-first, data-driven, execution-heavy role.

Key Responsibilities

Growth & Performance Marketing

• Lead paid media across Meta, Google, TikTok and marketplaces.

• Optimise CAC, ROAS and LTV continuously.

• Run rapid A/B testing experiments.

• Build performance dashboards and weekly KPI reviews.

• Drive measurable revenue impact.

Retail & Expansion Marketing

• Launch new store openings with high-impact campaigns.

• Execute geo-targeted promotions to dominate catchment areas.

• Build foot traffic strategies that convert.

Omnichannel & E-Commerce Growth

• Optimise website and marketplace conversion funnels.

• Implement CRM, retention and remarketing systems.

• Work with internal tech/data teams to improve attribution and insights.

• Coordinate omnichannel live-stream/store marketing

Brand Positioning

• Position 3cat as the leading premium pre-owned electronics platform.

• Craft bold, differentiated campaigns.

• Maintain brand consistency at scale.

Requirements

• 5 - 8 years of marketing experience with strong performance marketing background.

• Proven ability to drive revenue, not just engagement.

• Experience managing meaningful advertising budgets.

• Strong analytical mindset (CAC, LTV, ROAS, cohort analysis).

• Retail, e-commerce or multi-outlet marketing experience preferred.

• Scale-up experience strongly preferred (high-growth expansion environments).

• Startup or venture-backed company experience advantageous.

Personal Attributes

• Data-driven and commercially sharp.

• Bias toward action and experimentation.

• Comfortable with accountability and measurable KPIs.

• Entrepreneurial and high-ownership mindset.

• Strong communication and cross-functional collaboration skills.

What We Offer

• Direct partnership with CEO and leadership team.

• High autonomy and visibility in a fast-scaling company.

• Opportunity to build and scale the marketing engine regionally.

• Competitive remuneration package.

• Performance-linked incentives.