🚀 Marketing Manager – Xsolla Curine Academy (XCA)
Location: Eco City, Kuala Lumpur
Employment Type: Full-Time, On-Site
🌟 About Us
Xsolla Curine Academy (XCA) is Malaysia’s first future-tech and game development academy, blending world-class education with real-world industry partnerships. From game development diplomas to AI-driven innovation labs, we are building the next generation of creative and technical talent.
We’re looking for a Marketing Manager to lead our brand growth, drive student recruitment, and scale our academy’s presence across Malaysia and beyond. If you’re passionate about education, creativity, and digital engagement, this is your chance to make a big impact.
🎯 Role Overview
The Marketing Manager will be responsible for developing and executing XCA’s marketing strategy across digital, events, and partnerships. You’ll oversee our marketing team, ensure steady student lead flow, and drive the academy’s reputation as a hub for game development and future-tech education.
This role requires both strategic thinking and hands-on execution — from campaign planning to content oversight and event promotions.
🧩 Key Responsibilities
- Develop and execute XCA’s marketing strategy for student recruitment, brand awareness, and event promotion.
- Lead digital marketing campaigns across Instagram, TikTok, LinkedIn, YouTube, and Facebook, discord, and all related platforms
- Manage and mentor the marketing team (content creator, performance marketer, interns).
- Coordinate student recruitment campaigns, ensuring steady leads and high conversion rates.
- Oversee content strategy: student stories, reels, blogs, video campaigns, and event coverage.
- Manage paid ad campaigns with a focus on ROI and cost per lead.
- Collaborate with program, events, and BD teams to support student engagement and event success.
- Track and report monthly marketing KPIs (leads, CPL, conversion rate, social media growth).
- Strengthen brand visibility through PR, influencers, and partnerships.
📊 Key Performance Indicators (KPI)
- Generate 100+ qualified leads per quarter.
- Achieve 10–15% lead-to-enrollment conversion rate.
- Grow social media following by 25–30% annually.
- Maintain CPL ≤ RM120 for paid campaigns.
- Ensure 90%+ on-time execution of marketing calendar.
- additional KPI will be shared upon interview
🛠 Requirements
- 5+ years of marketing experience, preferably in education, tech, gaming, or creative industries.
- Strong knowledge of digital marketing, paid ads, and social media growth.
- good skillset of basic to intermediate tools - ad design / video editing / ppt
- Hands-on skills in campaign management, content oversight, and brand storytelling.
- Ability to manage a small team and coordinate across departments.
- Strong analytical mindset with experience using marketing analytics and reporting tools.
- Excellent communication and creative thinking skills.
💰 Compensation
- Competitive salary: RM8,000 – RM12,000 (depending on experience).
- Performance bonuses based on meeting recruitment and brand KPIs.
- Medical & standard benefits.
- Opportunity to represent XCA at industry exhibitions, education fairs, and gaming events.
✨ Why Join Us
- At XCA, you’ll be part of a growing ecosystem that combines education, technology, and creativity. You’ll work in a 15,000 sqft campus hub with an auditorium, computer labs, and event space — collaborating with industry leaders, students, and partners to shape the next wave of digital talent in Malaysia.
