We're looking for a strategic and results-driven E-commerce & Digital Marketing Manager to lead our regional online sales and marketing initiatives across Southeast Asia. In this role, you will be the driving force behind the development and execution of a regional e-commerce strategy, overseeing performance across key platforms like Lazada and Shopee, and leading digital marketing campaigns that deliver measurable growth.
If you're passionate about e-commerce, thrive in a fast-paced environment, and are eager to make a tangible impact on a global brandthis is your opportunity to shine.
Key Responsibilities:
1. Drive Regional E-commerce Strategy
- Develop and implement a high-impact regional e-commerce strategy aligned with global sales goals.
- Identify growth opportunities, platform trends, and category expansion initiatives.
- Partner with local sales and marketing teams to ensure strong market alignment and execution.
2. Optimize Online Store Performance
- Oversee end-to-end e-commerce operations on platforms such as Lazada and Shopee.
- Continuously optimize product listings, inventory flow, and promotional campaigns.
- Track key performance indicators (conversion rates, AOV, traffic, sales) and apply insights to improve results.
3. Lead Digital Marketing Campaigns
- Plan and execute integrated campaigns across e-commerce platforms and digital channels (Facebook, Instagram, LinkedIn, YouTube).
- Manage digital marketing budgets to maximize ROI.
- Monitor campaign performance, draw insights, and drive continuous improvement.
4. Manage Dealer Programs
- Lead the rollout and execution of regional dealer programs, including strategic planning, contract management, and rebate programs.
- Align dealer activities with overall e-commerce and sales objectives.
5. Collaborate Across Teams
- Work closely with global sales, product, and marketing teams to ensure a cohesive brand experience across all customer touchpoints.
- Support planning and promotion of internal and external events through digital channels.
6. Budgeting & Reporting
- Manage e-commerce and marketing budgets effectively.
- Deliver regular reports on sales performance, campaign effectiveness, and market insights to stakeholders.
What You Bring:
- Bachelor's degree in Marketing, E-commerce, Business Administration, or related field.
- 57 years of experience in e-commerce and digital marketing, ideally within the consumer goods sector or an agency environment.
- Proven track record managing e-commerce platforms (Lazada, Shopee) with strong knowledge of SEO, SEM, and performance marketing.
- Proficiency in analyzing data to guide decisions and drive revenue growth.
- Excellent communication skills in English and Chinese (spoken & written)
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- A collaborative mindset and ability to influence across cross-functional teams.
Why Join Us
- Be part of a global brand with a bold digital growth agenda.
- Work in a dynamic, forward-thinking environment where innovation is encouraged.
- Gain regional exposure while collaborating with diverse, high-performing teams.
- Make a direct impact on business growth through data-driven strategy and execution.
