Marketing Manager - Esports

Esports Marketing Manager (Malaysia)

Leading Gaming & Esports Publisher

We're looking for a hands-on marketer to drive campaigns for major esports leagues and IPs in Malaysia. You'll execute 360 marketing initiatives, manage content and community engagement, and support partner activations that bring fans closer to the action.

What You'll Do

Execute end-to-end marketing campaigns for national and regional esports programs.

Coordinate with internal teams and external partners to ensure smooth rollout of assets and activations.

Develop and manage content plans, social engagement, and community-driven initiatives.

Collaborate with creators, teams, and streamers to spark conversation and fan participation.

Support partner activations, on-ground events, watch parties, contests, and promotional pushes.

Track performance metrics and apply insights to optimize future campaigns.

What You Bring

24 years of marketing experience in entertainment, lifestyle, gaming, or esports.

Strong project management skills and the ability to deliver in a fast-paced environment.

Experience working with creators, agencies, teams, or fan communities.

Execution-focused, organized, collaborative, and solution-oriented.

Understanding of Malaysian youth culture and online trends is a plus.

Proficiency in Bahasa Malaysia (spoken/written) preferred.