Develop and execute comprehensive brand and category strategies aligned with market trends, consumer insights, and business objectives.
Drive long-term brand growth plans while ensuring alignment with category dynamics and consumer preferences.
Manage annual business planning processes, identifying key growth drivers, business opportunities, and strategic priorities.
Deliver category revenue, profitability, and market share targets through effective planning and execution.
Marketing & Brand Communication
Develop and manage the brand experience calendar across the full marketing funnel, including awareness, engagement, conversion, and loyalty initiatives.
Plan and execute integrated marketing campaigns across ATL, BTL, digital, PR, activation, and eCommerce channels.
Work closely with creative, media, and digital agencies to develop impactful and consumer-centric communication strategies.
Monitor campaign effectiveness and optimize performance through data-driven analysis and continuous improvement initiatives.
Consumer Insights & Data Analytics
Analyze market intelligence, retail audit data, consumer behavior, brand health metrics, and media performance indicators to generate actionable business insights.
Translate consumer and market insights into effective marketing strategies, creative briefs, and commercial recommendations.
Identify market opportunities, implementation barriers, and improvement areas while developing corrective action plans.
Trade Marketing & Omni-channel Collaboration
Partner closely with Trade Marketing, Sales, and eCommerce teams to strengthen category growth and omni channel execution strategies.
Support the development of path-to-purchase initiatives, including in-store activations, promotional campaigns, and customer engagement programs.
Collaborate on strategic merchandising and promotional initiatives to enhance brand visibility and conversion across retail and digital platforms.
New Product Development & Launch Management
Lead and coordinate new product launches and product relaunch initiatives across cross-functional teams.
Develop launch strategies, business rationale, and commercialization plans for presentation to senior leadership and stakeholders.
Work closely with Supply Chain, Finance, Sales, and Operations teams to ensure successful execution of product launches.
Financial & Performance Management
Manage brand budgets and advertising investments effectively to maximize ROI and business impact.
