Exciting Marketing Manager (HOD) for a new and exciting F&B Retail brand in Malaysia!
Your new company
A fast-growing and innovative F&B Retail brand is seeking a Marketing & Brand Strategist to elevate its brand presence in an increasingly competitive marketplace. Known for its strong market positioning and commitment to delivering exceptional guest experiences, this organisation offers a dynamic and collaborative environment where creativity and strategic thinking are highly valued. We are hiring a Marketing manager that will become the pioneer of the Marketing team in the MY team. The office is based in heart of Kuala Lumpur.
Your new role
- As the Marketing & Brand Strategist, you will be responsible for shaping long-term brand vision and driving impactful marketing initiatives across all channels.
- Your role will involve developing brand positioning strategies, ensuring consistent brand identity across outlets, and providing strategic guidance to leadership on market opportunities.
- You will oversee integrated marketing campaigns, manage annual promotional roadmaps, and collaborate closely with creative, media, and PR agencies to deliver strong ROI.
- You will also lead research into guest behaviour, dining trends, and competitor movements, translating insights into actionable strategies.
- Beyond campaigns, you will drive guest engagement initiatives, loyalty programs, community partnerships, and brand storytelling across social media and PR.
- Leadership responsibilities include mentoring junior team members, managing agencies, and ensuring alignment across operations, culinary, and business development teams.
- You will define KPIs, manage reporting, optimise budgets, and spearhead digital transformation initiatives such as SEO, SEM, CRM, and loyalty platforms.
What you'll need to succeed
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 4-7 years of experience in marketing strategy, campaigns, partnerships, and digital marketing.
- Strong track record in executing integrated campaigns, managing agencies, and driving marketing ROI.
- Ability to lead research, analyse market insights, and translate findings into actionable strategies.
- Experience with paid ads, digital tools, CRM, and emerging marketing technologies.
- Highly creative, adaptable, and comfortable working in a fast-paced, consumer-driven environment.
- Bonus: Ability to create or edit short-form social content.
What you'll get in return
You will join a forward-thinking F&B Retail brand that values innovation, creativity, and strategic leadership. This role offers the chance to influence brand direction at a high level, work closely with senior management, and make a meaningful impact across multiple outlets and consumer touchpoints. You will enjoy career development opportunities, exposure to cutting-edge digital initiatives, and the autonomy to shape brand experience for a national audience.
What you need to do now
Click apply now if you are interested in this role. For further details or confidential discussion on other opportunities in Marketing, please contact Liew Dic Yun at Hays on +6016-232-5546 or email [Confidential Information]
